How much does a Pump It Up franchise cost?
A new Pump It Up Business has a disclosed Estimated Initial Investment of $104,200 to $762,190. The April 20, 2026 Franchise Disclosure Document applies that range to a new U.S. location expected to occupy approximately 9,000 to 11,000 square feet, with two Arenas, two-to-three party rooms and Arenas that should have ceilings of at least 18 feet. The total includes Additional Funds of $20,000 to $75,000 for the first three months, but it does not include the price of buying real property or acquiring an existing Pump It Up Business.
Official 2026 Item 7 range for one new Pump It Up Business. Leasehold Improvements create most of the spread, with a disclosed range of $0 to $450,000. The published Item 7 total should be read with the reconciliation caveat explained below.
Source: Pump It Up Holdings, LLC, 2026 Franchise Disclosure Document, cover and Item 7, pp. 13-17. No matching 2026 FDD was located on an official franchise-controlled public website, so the FDD citation is intentionally unlinked.
Legal franchisor: Pump It Up Holdings, LLC, an Arizona limited liability company. FDD issuance date: April 20, 2026. Offer analyzed: one new Pump It Up Business in the United States. Cost disclosures used: Items 5, 6 and 7, with cost-relevant provisions from Items 8, 10, 11 and 17. Information checked: July 17, 2026.
The brand's official U.S. franchise information confirms that franchise opportunities are currently being offered. The FDD identifies FB Holdings, LLC as the franchisor's parent; Pump It Up is also listed in the Outlier portfolio.
Capital snapshot
What is included in the $104,200 to $762,190 range?
The 2026 Estimated Initial Investment contains 16 cost categories covering the Franchise Agreement, premises, design, construction, equipment, opening supplies, training travel, insurance and three months of working capital. It is not simply the $30,000 Initial Franchise Fee, and it should not be added to the Initial Franchise Fee because that fee is already one line inside Item 7.
Leasehold Improvements dominate the high end. The other bars use the same $0-$450,000 scale and show each category's official low-to-high range.
Source: 2026 FDD, Item 7, pp. 13-14. Plotted figures are official low/high ranges; no midpoint or typical value is implied.
Agreement, site and design costs
These payments begin at Franchise Agreement signing and continue through site selection, lease execution and the design phase. A $0 low estimate generally reflects a specific assumption, such as free pre-opening rent, a waived requirement or no on-site evaluation.
| Cost entity | 2026 range | When due | Paid to |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | No later than Franchise Agreement signing | Pump It Up Holdings, LLC |
| Real Property | $0-$21,200 | As specified in the lease or purchase agreement | Third parties |
| Preliminary Design Review | $2,000 | Design phase, before construction | Franchisor or affiliate |
| Architect/Engineer/Permits and Licenses | $0-$10,000 | Design phase, before construction | Third parties |
| Site Evaluation Fee | $0-$3,500 | During site selection | Franchisor |
| Prepaid Rent, Security and Other Deposits | $11,000-$31,275 | Lease signing or utility-account setup | Third parties |
Source: 2026 FDD, Item 7, pp. 13-16; Initial Franchise Fee terms also appear in Item 5, pp. 6-7.
Build-out, equipment and opening assets
The physical location creates the widest uncertainty. Leasehold Improvements may include interior construction, HVAC, electrical, plumbing and interior finishes, while exterior site work such as parking or ingress and egress is excluded from that estimate. The Start Up Package includes furniture, fixtures, equipment, inventory, marketing materials, a graphics package, the POpS System and certain pre-opening services, but its stated range excludes shipping, handling and applicable sales tax. Item 8 estimates that purchases or leases from Designated Vendors and Preferred National Vendors will represent approximately 19% to 39% of total establishment purchases and 12% to 14% of continuing purchases.
| Cost entity | 2026 range | When due | Paid to |
|---|---|---|---|
| Leasehold Improvements | $0-$450,000 | When the construction contract is executed | Third parties |
| Arena Equipment, Rides and Safety Mats | $30,000-$49,500 | When ordered | Designated Suppliers |
| Start Up Package | $29,000-$41,515 | Within 15 days after securing the location | Designated Suppliers and third parties |
| Exterior Signage | $2,700-$8,000 | Before construction | Third parties |
| Opening Inventory and Supplies | $2,500-$5,000 | When ordered | Third parties |
| Computer System, Phone System and Related Equipment | $750-$3,500 | When ordered | Third parties |
Source: 2026 FDD, Item 7, pp. 13-17; required-source rules and PIU Vendors are described in Item 8, pp. 17-21.
Training, professional services, insurance and working capital
The Initial Training Program itself is part of the system support, but the franchisee pays participant travel and living costs. The Additional Funds line covers business expenses, not personal living expenses, during the initial three-month operating period and is already included in the official total.
| Cost entity | 2026 range | When due | Paid to |
|---|---|---|---|
| Travel and Living Expenses While Training | $0-$2,700 | During training | Third parties |
| Legal/Professional Fees | $1,750-$15,000 | As incurred | Third parties |
| Initial Liability Insurance and Workers' Compensation Deposit | $4,500-$15,000 | Before opening | Third parties |
| Additional Funds for 3 Months | $20,000-$75,000 | As incurred during initial operations | Third parties |
Source: 2026 FDD, Item 7, pp. 14-17; Initial Training Program timing appears in Item 11, pp. 31-33.
Why is the Pump It Up investment range so wide?
The range is wide because the premises contract can shift several large categories at once. Item 7 assumes approximately 9,000 to 11,000 square feet, two Arenas, two-to-three party rooms and Arena ceilings of at least 18 feet. Site condition, prior use, local construction costs, landlord tenant-improvement allowances, free-rent periods and permit requirements can move Leasehold Improvements from $0 to $450,000 and Real Property from $0 to $21,200.
The real-estate package changes more than rent
A landlord allowance can reduce Leasehold Improvements, while a raw or difficult site can increase construction, architectural work, permits, deposits and schedule risk. The FDD also requires a lease term of at least 10 years. A $0 line is therefore an assumption, not proof that the category will cost nothing at the buyer's site.
The official franchise FAQ describes the same general 9,000-to-11,000-square-foot real-estate need, while the newer ownership page outlines the official ownership and site-selection framework.
The most important pre-signing cost question is not whether the Franchise Fee is $30,000; it is which site assumptions make the $0-to-$450,000 Leasehold Improvements range apply. Obtain a site-specific construction scope, landlord allowance, permit list and responsibility matrix before treating any point in the Item 7 range as available capital.
When is the money paid?
Cash is committed in stages rather than on opening day. The 2026 FDD starts with the Initial Franchise Fee at Franchise Agreement signing, then moves through site and lease payments, design, construction, equipment orders, training, insurance and the first three months of operating expenses.
Franchise Agreement: pay the $30,000 Initial Franchise Fee no later than signing. Item 5 allows a limited refund of up to 50% only if specified site or lender-financing conditions are met within one year, timely written notice is given and a termination agreement and release are signed.
Site selection and lease: pay any Site Evaluation Fee, real-property obligation, prepaid rent, security deposit and utility deposits as the site and lease arrangements require.
Design phase: pay the $2,000 Preliminary Design Review, if required, and any Architect/Engineer/Permits and Licenses costs before construction. Exterior Signage is also listed as due before construction.
Construction and purchasing: Leasehold Improvements become due under the construction contract. Arena Equipment, Opening Inventory and the computer and phone systems are paid when ordered. The Start Up Package is due within 15 days after the location is secured.
Training and opening: pay participant travel and living expenses during training and the initial insurance deposit before opening. The FDD requires the business to open within six months after lease execution and within 18 months after Franchise Agreement signing.
Initial operations: draw on $20,000 to $75,000 of Additional Funds for rent, payroll, utilities, insurance, taxes, loan payments, advertising, supplies, inventory and other business expenses during the first three months, to the extent operating receipts do not cover them.
Source: 2026 FDD, Items 5 and 7, pp. 6-17, and Item 11, pp. 30-33.
For 2026, Item 5 offers an honorably discharged U.S. military veteran a 25% discount on the Initial Franchise Fee for the first location. The discount applies to that fee, not to Leasehold Improvements, equipment, deposits, insurance, Additional Funds or ongoing fees.
Which fees continue after opening?
The core continuing obligations are a 6% Royalty Fee, a Brand Fund Contribution currently set at 2% of Gross Revenues and Local Store Marketing equal to the greater of 2% of Gross Revenues or $12,000 annually. A Regional Co-op Contribution is not currently charged because the FDD says no Regional Co-op Funds exist, but one may be established subject to a combined marketing ceiling.
Each track uses a 0%-6% Gross Revenues scale. These figures are not all additive: the 6% marketing figure is a combined ceiling for Brand Fund, Local Store Marketing and a Regional Co-op if one is established.
Source: 2026 FDD, Item 6, pp. 7-8. The Local Store Marketing dollar floor is shown in the label because a percentage-only bar cannot express the greater-of calculation.
| Ongoing cost entity | Amount or basis | Timing | Important qualification |
|---|---|---|---|
| Royalty Fee | 6% of Gross Revenues | By the 7th day of each month | Based on the preceding month and normally debited electronically |
| Brand Fund Contribution | 2% currently; up to 3% | By the 7th day of each month | Separate from Local Store Marketing and any Co-op |
| Local Store Marketing | Greater of 2% or $12,000 | Annually under the Marketing Plan | Begins the month after opening; amount is spent by the franchisee |
| Regional Co-op Contribution | Flat fee or percentage | By the 1st day of each month if established | No current Co-op Funds; total Brand Fund, local and Co-op marketing may not exceed 6% |
| Music License and Cable/Satellite Television Fee | $480-$2,000 | Annually | Paid directly to third-party vendors |
| National Franchise Meeting | $250-$400 plus travel | Upon demand if a meeting is held | At least one owner must attend unless the franchisor permits a manager |
Source: 2026 FDD, Item 6, pp. 7-10. “Gross Revenues” is defined in Item 6 and excludes collected sales, use or service taxes paid to the taxing authority, with specified reductions for documented refunds, credits, allowances, charge-backs and approved charitable contributions.
Which later costs depend on an event or business decision?
Item 6 contains several charges that are not part of the regular monthly royalty-and-marketing pattern. Fees payable to the franchisor or its affiliates are generally nonrefundable. The charges arise from system changes, added services, a transfer, relocation, renewal, default, audit, supplier review, insurance failure or the decision to add a Food Prep Station.
Technology and support changes
Hardware and Software Upgrades are disclosed at $250 to $3,000, are due on notice and must be completed within 60 days. The franchisor currently charges no Support Fee, POpS Program License or ASP Hosting Fee, but reserves the right to charge up to $1,000 per month or $150 per hour, whichever is greater, for Support; up to $650 per month for the POpS Program License; and up to $650 per month for ASP Hosting.
Training and food preparation
Additional Ongoing Training requires out-of-pocket expenses plus the then-standard training fee, payable within 10 days after invoice. Additional on-site evaluations can cost $1,000 per day plus actual travel, food, housing and related expenses. A Food Prep Training Fee of $4,500 plus actual costs may apply before opening a Food Prep Station. Rescheduled opening assistance or special guidance can also create personnel travel and service charges.
Transfer and relocation
The Transfer Fee is $10,000 to $20,000, including a nonrefundable $3,000 Transfer Deposit when a potential buyer and signed purchase agreement are identified; the balance is due when consent is issued. Relocation Costs are listed at $4,000, and Item 12 also permits an agreed minimum royalty while the business is closed for an approved relocation.
Renewal and holdover operation
The Successor Term Fee is currently $0, but may be set at 25% of the Initial Franchise Fee then charged to new franchisees and, if imposed, is tied to notice delivered no less than six months before the term ends. Renewal can also require a remodel, correction of deficiencies and compliance with then-current System Standards. Item 6 states an Interim Period Fee of 1% of Gross Revenues, while Item 17 states $500 per month; this conflict requires written clarification.
Late payment, audit and enforcement
A Late Payment Fee is $75 for each day a payment is late. Interest is 1.5% per month or the highest lawful commercial-contract rate, whichever is less. The franchisee may owe actual Audit Costs when records are not furnished or an examination finds a Royalty or Brand Fund understatement exceeding 2%, plus enforcement costs and attorneys' fees when applicable.
Supplier, insurance and reimbursement events
A New Product and Supplier Review can require the actual inspection and testing cost. Failure to obtain required insurance can trigger reimbursement of premiums, expenses and a reasonable service fee. Indemnification and Reimbursement of Costs and Expenses provisions can also shift actual losses, costs and interest to the franchisee.
Source: 2026 FDD, Item 6, pp. 8-13; relocation provisions in Item 12, p. 35; renewal and transfer provisions in Item 17, pp. 39-41.
The Interim Period Fee is internally inconsistent: Item 6 says 1% of Gross Revenues, while Item 17 says $500 for each month in the Interim Period. Do not assume either formulation will control without reviewing the Franchise Agreement and obtaining a written explanation or corrected disclosure from Pump It Up Holdings, LLC.
How much liquid capital and net worth does the official website indicate?
The current ownership page generally recommends at least $500,000 in Net Worth and access to $200,000 in liquid funds or financing for a new store. It gives a lower $100,000 access figure for purchasing an existing store that is for sale. These are official website screening figures, not Item 7 cost categories and not a promise that $200,000 will fund the full $104,200-to-$762,190 investment.
- Estimated Initial Investment
- The 2026 FDD range for establishing one new Pump It Up Business: $104,200 to $762,190.
- Liquid funds or financing
- The official ownership page's $200,000 access recommendation for a new store; it describes funding access, not the total project cost.
- Net Worth
- The official website's $500,000 recommendation. Net Worth includes assets minus liabilities and is not the same as cash available to invest.
- Existing-store figure
- The official website states $100,000 in access to liquid funds or financing for an existing store for sale, but the 2026 Item 7 total expressly excludes the purchase price of an existing franchised business.
The official financial-qualification language uses “generally recommend,” while the older franchise ownership FAQ says candidates “must have” $500,000 in Net Worth and $200,000 in liquid funds. The wording and dates differ, so confirm the applicable standard in writing.
Financing is not provided by the franchisor. Item 10 states that Pump It Up Holdings, LLC offers no direct or indirect financing and does not guarantee a note, lease or other franchisee obligation. Access to financing on the website therefore does not mean lender approval is assured. The FDD also requires a Personal Guaranty from the relevant owners and highlights that a spouse may be required to guarantee financial obligations even without an ownership interest.
Sources: official Pump It Up ownership page, updated December 9, 2025; official franchise FAQ, updated July 28, 2022; 2026 FDD, cover, Item 10, p. 22, and Item 15, p. 37.
What cost figures need written clarification before signing?
Two separate reconciliation issues matter. First, official website pages display older, lower maximum investment figures than the April 20, 2026 FDD. Second, the 2026 Item 7 line items do not completely reconcile to the published total at both ends of the range.
| Official source | Displayed total | Source date | How to use it |
|---|---|---|---|
| 2026 Franchise Disclosure Document | $104,200-$762,190 | Issued April 20, 2026 | Current verified cost disclosure used for this article |
| Official ownership page | $104,200-$661,190 | Updated December 9, 2025 | Older supplemental page; do not substitute for the 2026 FDD |
| Official franchise FAQ | $104,200-$648,690 | Updated July 28, 2022 | Older supplemental page; do not substitute for the 2026 FDD |
The 2026 FDD's published total is the figure used throughout this article. At the low end, the Item 7 footnote says the range can reflect a complete waiver of the Initial Franchise Fee, which explains why the stated low total is $30,000 below the visible minimum rows when the table row itself still shows $30,000. At the high end, the visible Item 7 maximum rows add to $763,190, which is $1,000 above the published $762,190 maximum. That $1,000 difference is a derived arithmetic finding, not a revised franchisor estimate. Ask for a corrected Item 7 table or written reconciliation.
Costs the published total does not fully resolve
- Existing-business acquisition price: Item 7 expressly excludes the cost of buying an existing Pump It Up Business. The official territory and resale page confirms that both new territories and resales may be available.
- Real-property purchase price: the FDD excludes buying the real estate itself, even though the Real Property line estimates specified pre-opening lease or property payments.
- Exterior site improvements: parking, ingress, egress and similar work are not included in the Leasehold Improvements estimate and may vary dramatically by location.
- Start Up Package delivery and tax: shipping, handling and applicable state sales tax are excluded from the $29,000-to-$41,515 package estimate.
- Personal living expenses and owner compensation: Additional Funds cover business expenses, not personal or living expenses; the FDD does not state that owner compensation is included.
- Future System Standards: Item 8 permits required refurbishment, remodeling, new operating assets, products or services without a current dollar ceiling.
- Local quotations: the official range does not replace actual lease, construction, insurance, permit, equipment-shipping and lender terms for the proposed site.
Source: 2026 FDD, Item 7, pp. 15-17, and Item 8, pp. 17-21. Website figures were checked July 17, 2026.
What should be verified in the current documents?
Before capital is committed, verify the exact total, payment schedule and site assumptions in the most recent FDD, any amendment and the final Franchise Agreement. The Federal Trade Commission explains that a prospective franchisee generally must receive the FDD at least 14 calendar days before signing a binding agreement or paying the franchisor or an affiliate.
- Request written reconciliation of the $762,190 Item 7 maximum against the visible maximum line items.
- Request written clarification of the Interim Period Fee conflict between Item 6 and Item 17.
- Confirm whether the $30,000 Initial Franchise Fee, $2,000 Preliminary Design Review and any Site Evaluation Fee apply without waiver or discount.
- Confirm the required site size, Arena ceiling height, party-room count, lease term and landlord tenant-improvement allowance for the proposed premises.
- Obtain current PIU Vendor quotations for Arena Equipment, the Start Up Package, shipping, handling, tax and technology.
- Confirm whether a Regional Co-op exists in the Designated Market Area and how the combined marketing ceiling will be applied.
- Separate business working capital, personal living expenses, Net Worth and lender-required equity in the funding plan.
The FTC's FDD review guidance explains how Items 5, 6 and 7 fit into franchise due diligence, and its Consumer's Guide to Buying a Franchise emphasizes reviewing costs not fully captured by the disclosure and asking for updated information before signing.
What is the practical capital takeaway?
The verified 2026 FDD answer is $104,200 to $762,190 for one new Pump It Up Business, including $20,000 to $75,000 of Additional Funds for three months. The Initial Franchise Fee is $30,000, but the main range driver is the premises and build-out package, especially Leasehold Improvements of $0 to $450,000. After opening, the principal recurring charges are the 6% Royalty Fee, the Brand Fund Contribution currently at 2%, and Local Store Marketing equal to the greater of 2% of Gross Revenues or $12,000 annually.
The official website's Net Worth and funding-access figures are screening measures, not a replacement for Item 7. The unresolved high-end arithmetic and Interim Period Fee conflict should be corrected or explained in writing before the buyer relies on the disclosure for a final capital plan.