How much does an Aussie Pet Mobile franchise cost after the Bark & Mane rebrand?
The current U.S. offer estimates a total initial investment of $167,325 to $208,650. Aussie Pet Mobile, Inc. stopped offering new franchises under the AUSSIE PET MOBILE name in June 2026 and now offers the same mobile grooming system under BARK & MANE. A new buyer must take a minimum three-territory package, while the 2026 Item 7 estimate initially budgets the first required grooming van and the first three months of operations.
2026 FDD Item 7 total for the three-territory mobile format. It includes $119,950 paid to Aussie Pet Mobile, Inc. at signing: a $19,950 Initial Franchise Fee plus $100,000 of Territory Fees. It does not mean the Initial Franchise Fee itself is $119,950. Source: 2026 FDD, Item 7, pp. 22-25.
- Legal franchisor
- Aussie Pet Mobile, Inc., a California corporation; Home Franchise Concepts, LLC is its immediate parent. See the official parent-company website.
- Current U.S. brand
- Bark & Mane. The official U.S. brand website identifies Aussie Pet Mobile as the former name.
- Disclosure basis
- FDD issued April 1, 2026, as amended June 16, 2026; Items 1, 5, 6, 7, 8, 10, 11 and 17; pp. 9-34 and 46-49.
- Applicable format
- Home-based mobile grooming business; minimum three territories; one new, approved, upfitted van required for each territory under a scheduled rollout.
- Checked
- July 23, 2026. FDD references are unlinked because no matching copy was verified on an official franchise-controlled public domain.
The official investment page currently lists a $208,360 high end and labels the full $119,950 signing amount as an “initial franchise fee.” The official franchise FAQ and the 2026 FDD use $208,650, while Item 5 separates the $19,950 Initial Franchise Fee from $100,000 of Territory Fees. This article follows the FDD.
What is included in the $167,325 to $208,650 estimate?
The 2026 range combines contract payments, a financed-or-leased first van, pre-opening expenses and three months of operating reserves. It is not a cash-purchase estimate for all three vans that the three-territory package ultimately requires.
Contract and first-van acquisition costs
| Item 7 expenditure | Disclosed amount | When paid | Cost interpretation |
|---|---|---|---|
| Initial Franchise Fee | $19,950 | At Franchise Agreement signing | Payable only with the first Franchise Agreement; initial franchisee training is included. |
| Territory Fees | $100,000 | At signing of the three Franchise Agreements | $40,000 for the first Territory and $30,000 for each of the second and third Territories. |
| Van Down Payment - financed path | $25,000-$30,000 | At execution of financing | Estimate for the first Van; lender may require more based on credit. |
| Van Down Payment - leased path | $10,000 | At execution of lease | Alternative to the financed down-payment row, not an additional charge. |
| Van Payments - financed path | $6,300-$7,800 | Monthly during first three months | Based on $2,100-$2,600 per month for a 60-month term for the first Van. |
| Van Payments - leased path | $7,200 | Monthly during first three months | Based on $2,400 per month for 60 months for the first Van. |
Source: 2026 FDD, Item 7, pp. 22-25. Financing and leasing rows are alternatives. The official total should not be reconstructed by adding both paths.
Opening, marketing and working-capital costs
| Item 7 expenditure | Disclosed amount | Period or condition |
|---|---|---|
| Computer Hardware and Software | $0-$750 | As arranged with suppliers. |
| Business Licenses | $350 | As required by local agencies. |
| Grand Opening and Ongoing Advertising | $9,000-$11,000 | First three months; at least $3,000 per month. |
| Insurance | $2,400 | First three months for the first Van; annual estimate is about $9,600 and rises as Vans are added. |
| Expenses During Training | $1,475-$3,650 | Travel, lodging and meals after a $1,000 travel voucher. |
| Shipping of Van | $0-$3,400 | First Van; depends on distance from the upfit facility. |
| Optional Basic Groomer Training | $1,200 | Optional service-provider cost. |
| Online Marketing Package | $1,650 | $550 per month for the first three months; digital advertising purchases are separate. |
| Van Storage | $0-$1,500 | First Van; relevant to cold-weather climates. |
| Additional Funds - 3 Months | $15,000-$25,000 | Operations after opening; excludes personal living expenses. |
Source: 2026 FDD, Item 7, pp. 22-25. Alternative van paths, optional training and location-dependent items can prevent a simple line-item sum from matching the official total; the disclosed total remains $167,325-$208,650.
The Van financing estimate excludes state and county sales taxes, some license fees and extended warranty or maintenance packages. The leased path also excludes applicable taxes, title and registration costs. Item 7 budgets three months of Van payments, not the full 60-month obligation.
Why does the van schedule matter more than a typical single-unit opening budget?
A new franchisee signs three Franchise Agreements and must ultimately operate one Van in each Territory. The first Van is ordered before training; the second agreement starts six months after first-Van delivery and the third starts twelve months after delivery. Item 7's official total focuses on the first Van, so the later Van acquisitions are a major capital obligation beyond the opening snapshot.
The cost contract is a three-territory package with a staged fleet
The FDD estimates a current purchase price of $132,000-$150,000 per new Van, including required upfit modifications. The first Van must come from the selected upfit partner; later Vans must use approved partners and the required upfit.
First-Van financing versus leasing: initial cash profile
The bars show the amount due at contract execution and the first three months of Van payments. Scale maximum: $30,000.
Source: 2026 FDD, Item 7, pp. 22-25. Financing estimates assume approximately 8% APR, A+ credit and a 60-month term; actual third-party terms can be less favorable. Leasing and financing are alternative paths.
- Sign the three Franchise Agreements. Pay $19,950 for the Initial Franchise Fee and $100,000 in Territory Fees, unless part is financed through the franchisor.
- Order and fund the first Van before training. Execute the lender or lease contract and pay the applicable first-Van down payment.
- Pay training and pre-opening costs. Initial training has no separate fee for the franchisee and one employee, but travel, lodging, meals and optional groomer training can create cash outlays.
- Open after training and Van delivery. The FDD states a typical 90-day opening period; opening must occur within six weeks after training and no later than six months after the Franchise Agreement's Effective Date.
- Fund the second and third Territory rollouts. Later agreements start at six and twelve months after first-Van delivery, with additional approved Vans required on the contractual schedule.
The official franchise process page describes the current three-territory package; the binding dates and payment obligations are in the Franchise Agreements and 2026 FDD.
Which fees continue after opening?
The principal continuing charges are the Royalty, National Advertising Fund Payment, Technology Fee, CMS Fee and Van Support Subscription Fee. Several contain minimum amounts or automatic annual increase provisions, so a percentage alone does not describe the full payment obligation.
| Continuing fee | Amount and basis | Timing | Important condition |
|---|---|---|---|
| Royalty | 6% of the first $83,300 of aggregate monthly Gross Revenue and 5% above $83,300, or the applicable Minimum Monthly Royalty, whichever is greater. | Reported by the 5th; drawn on the 15th monthly in arrears. | Three-territory minimum: $0 months 0-3; $700 months 4-9; $1,400 months 10-15; $2,100 months 16+. |
| National Advertising Fund Payment | Greater of 2% of prior-month Gross Revenue or $500 per month per Territory. | Same timing as Royalty. | Minimum can increase annually by the disclosed CPI-or-3% mechanism. |
| Technology Fee | $450 per month for the first Territory, plus $100 per month for each second through seventh Territory. | Same timing as Royalty. | Three-territory amount is $650 per month; annual increases are permitted. |
| CMS Fee | $400 per month in aggregate for up to five Vans. | Same timing as Royalty. | Pass-through charge for the Customer Management System and scheduling platform. |
| Van Support Subscription Fee | $225 per month per Van for six years. | Begins on each Van Delivery Date. | If a Van is sold outside the system, the remaining subscription balance becomes payable; an in-system sale transfers the remaining term. |
Source: 2026 FDD, Item 6, pp. 16-21. Gross Revenue and Gross Sales are defined terms in the Franchise Agreement.
Three territories, one Van: minimum and fixed monthly fee floor after month 16
This derived view assumes the percentage-based Royalty and National Advertising Fund calculations do not exceed their minimums.
Derived total: $4,875 per month. Formula: $2,100 + ($500 × 3) + ($450 + $100 + $100) + $400 + $225. This is not a franchisor estimate and excludes higher percentage-based charges, additional Vans, payroll, insurance, the online marketing package, local advertising and conditional fees. Source inputs: 2026 FDD, Item 6, pp. 16-21.
Which later fees depend on a transfer, renewal, default or other event?
Item 6 contains several charges that do not arise every month but can be material when their trigger occurs. The Franchise Agreement, not the opening budget, controls these obligations.
Item 16 states that required investment in equipment, supplies and inventory caused by changes to authorized offerings will not exceed $5,000 per year per Territory without the franchisee's approval. This is separate from renewal upgrades, Van replacement and other obligations governed elsewhere in the agreements. Source: 2026 FDD, Item 16, p. 46.
How much liquid capital is required, and what financing does the franchisor disclose?
The current official investment page states a $105,000 required liquid-capital level. The 2026 FDD does not state a separate net-worth threshold, so liquid capital should not be treated as net worth or as the full Item 7 investment.
- Franchisor financing
- Up to $80,000 for the Initial Franchise Fee and part of the Territory Fees, subject to the franchisor's credit standards.
- Term and pricing
- 60 months at 10% interest, $1,705.10 monthly payment and $0 minimum down payment.
- Payment start
- Payments begin with the first Royalty due date; prepayment is permitted without penalty.
- Security
- The Secured Promissory Note is backed by a security interest in substantially all assets. The financing document does not require a separate personal guaranty, although the franchise relationship separately requires owner and spouse guarantees where applicable.
- Van financing
- Third-party financing estimates use approximately 8% APR, A+ credit and 60 months. Approval, rates and down payment are not guaranteed.
Item 10, pp. 31-32, supplies the in-house loan terms. The official franchise page also points to SBA-backed lending; the SBA 7(a) program can support working capital and equipment, but the lender determines eligibility, collateral and repayment terms.
Veteran discount
Qualified U.S. veterans, active service members and their spouses receive a 15% discount on the Initial Franchise Fee and Territory Fees. Item 5 states a discounted Initial Franchise Fee of $16,958 and discounted Territory Fees of $85,000 for the first three Territories. The discount does not reduce Van, insurance, marketing, technology or working-capital costs.
What does the official range leave unresolved?
The official range is an opening estimate for a specified financing-or-leasing structure, not a complete cash forecast for every Territory and Van over the ten-year initial term.
What capital question should a prospective buyer resolve first?
The headline number is $167,325-$208,650, but the more important planning issue is the staged three-territory fleet. The opening total includes signing fees, the first Van and three months of operating funds; it does not fully fund the later Vans required for Territories two and three.
Separate four figures in the funding plan: the $119,950 signing obligation, the $105,000 liquid-capital qualification, the first-Van financing or lease cash requirement, and the continuing Royalty, National Advertising Fund Payment, Technology Fee, CMS Fee and Van Support Subscription Fee. The latest FDD, lender terms and Territory rollout schedule should reconcile those obligations before any agreement is signed.
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