How much does an Amazing Athletes franchise cost in 2026?
The 2026 Item 7 estimate for one Amazing Athletes Franchised Business is $74,550 to $100,550. That range applies to the home-based Core Program model and allows for an optional Plus Program. It includes the $49,500 Initial Franchise Fee, the $5,750 Enhanced Business Coaching and Training Fee, required equipment and materials, third-party setup expenses, $1,800 of bookkeeping, and $10,000 to $20,000 of Additional Funds for the first three months of operation.
Estimated Initial Investment for one territory. The 2026 disclosure total already includes Additional Funds for three months; the reserve excludes an owner's salary or draw. See 2026 FDD Item 7, pp. 20-22, and the official Amazing Athletes investment information.
Data basis. Legal franchisor: Amazing Athletes Franchise Systems, LLC. Parent: Amazing Athletes, LLC. FDD issued April 8, 2026. Formats reviewed: one Core Program business, optional Plus Program, and the Additional Territory Option for two through five Franchised Businesses. Cost sources: Item 5, pp. 8-10; Item 6, pp. 10-20; Item 7, pp. 20-30; Item 8, pp. 30-34; Item 10, p. 36; Item 11, pp. 36-40; and Item 17, pp. 56-61. Information checked July 19, 2026.
No matching 2026 FDD was located on an official franchise-controlled public domain, so the FDD Item and page citations in this article are intentionally unlinked. Current published investment figures were cross-checked against the official U.S. franchise website, while offer status was corroborated by the Wisconsin active-franchise filing list.
Capital snapshot
The 2026 FDD cover page prints a $74,500 low-end total, while Item 7's detailed table totals $74,550. The official investment page also states $74,550. This article uses the detailed Item 7 total and does not average or silently blend the two figures. See 2026 FDD cover p. i and Item 7, p. 20.
What is included in the one-territory investment range?
The 2026 investment range combines contract payments to Amazing Athletes Franchise Systems, LLC or an affiliate with third-party setup expenses and the initial operating reserve. The largest fixed line is the upfront franchise charge; the widest variable line is the three-month operating reserve. The Territory Overage Fee can sit outside the ordinary dollar comparison because it is calculated at $0.13 for each person above a 400,000-person territory threshold.
Which categories create the one-territory range?
Bars show the disclosed low-to-high span for variable categories, on a common $0 to $20,000 scale. Fixed fees and the population-based Territory Overage Fee are summarized separately.
Interpretation: The three-month reserve accounts for the largest disclosed variable span, while the optional add-on program is the largest discrete format choice. Source: 2026 FDD Item 7, pp. 20-22. Bar positions are derived from the official endpoints; labels reproduce the official dollar ranges.
Payments to the franchisor or an affiliate
| Cost entity | 2026 amount | When paid | Payee |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | At Franchise Agreement signing | Franchisor |
| Enhanced Business Coaching and Training Fee | $5,750 | At Franchise Agreement signing | Franchisor |
| Starter Kit, Initial Uniforms and Marketing Materials | $5,000-$7,000 | Before opening | Affiliate |
| Plus Program Fee, optional | $0-$7,500 | Before opening | Franchisor or affiliate |
| Territory Overage Fee | $0.13/person | At signing, if territory population exceeds 400,000 | Franchisor |
Third-party setup and working-capital estimates
| Cost entity | 2026 amount | Timing | What changes the amount |
|---|---|---|---|
| Training Expenses | $1,000-$3,000 | Before travel | Transportation, lodging and meals |
| Furniture, fixtures and equipment | $0-$500 | Before opening | Whether suitable home-office items are already owned |
| Computer System | $0-$1,000 | Before opening | Whether existing hardware and software meet requirements |
| Insurance and Professional Services | $1,500-$3,500 | Before opening | Local premiums, deposits and advisor fees |
| Permits, Licenses and Certifications | $0-$1,000 | Before opening | State and local requirements |
| Bookkeeping | $1,800 | Within 12 months after signing | Opening estimate for the first business |
| Additional Funds - 3 months | $10,000-$20,000 | Reserved before opening and used as incurred | Payroll taxes, minimum fees, marketing, insurance, recruiting and other initial operating needs |
Why the estimate has no leasehold-improvement or commercial-rent line
Sources: 2026 FDD Item 7, pp. 21-22; Item 11, p. 37; and the franchisor's official description of its mobile franchise model.
Item 7 lists the $5,000-$7,000 Starter Kit and a separate optional Plus Program line of up to $7,500. Item 8 separately describes required Plus Program purchases as approximately $9,000-$11,000, versus $5,000-$7,000 for the Core Program. Because those descriptions do not fully reconcile on their face, obtain a written equipment-and-training schedule before treating either figure as a standalone add-on. See 2026 FDD Items 5, 7 and 8, pp. 8, 20 and 31.
How does the investment change for two to five territories?
The Additional Territory Option creates separate disclosed ranges rather than multiplying the one-territory total. A buyer signs a separate Franchise Agreement for each Franchised Business, receives a cumulative Initial Franchise Fee discount, and can reach a disclosed total investment of $316,350 for five territories. The high estimates assume one Plus Program for each territory.
Total Initial Investment by number of territories
Each outlined bar is the official low-to-high range. The common scale runs from $0 to $320,000.
Interpretation: The total rises with each additional Franchise Agreement, but the investment does not scale in a simple one-for-one ratio because the Initial Franchise Fee is discounted and several cost lines are not multiplied uniformly. Source: 2026 FDD Item 7, pp. 20, 23, 25, 27 and 29. Bar positions are derived from the disclosed endpoints.
| Franchised Businesses | Total Initial Investment | Cumulative Initial Franchise Fee | Disclosure page |
|---|---|---|---|
| 1 | $74,550-$100,550 | $49,500 | 20 |
| 2 | $125,850-$161,550 | $94,000 | 23 |
| 3 | $172,650-$218,150 | $134,000 | 25 |
| 4 | $214,450-$269,750 | $169,000 | 27 |
| 5 | $251,250-$316,350 | $199,000 | 29 |
The multi-territory tables retain one $10,000-$20,000 three-month reserve range even as the number of Franchised Businesses increases. They also require Enhanced Business Coaching and Training for the first business but make it optional for later businesses. A multi-unit buyer should not assume that every cost line is either per-territory or shared; the table for the exact commitment controls.
When is the money paid?
The largest contractual payments occur at signing, while equipment, professional expenses and working capital are paid before opening or as incurred. The franchisor estimates approximately 45 to 60 days from signing to opening, but permits, certifications and equipment delays can extend that period. Item 11 also requires opening within 30 days after completing the Franchisee Training Program, subject to a limited extension.
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1
Disclosure review comes before payment
The buyer must receive the FDD at least 14 calendar days before signing a binding agreement or paying the franchisor or an affiliate. The FTC's franchise-buying guide explains this federal disclosure period.
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2
Contract payments are due at signing
For one territory, the $49,500 Initial Franchise Fee and $5,750 Enhanced Business Coaching and Training Fee are due at Franchise Agreement signing. A Territory Overage Fee is also due then if the approved territory exceeds 400,000 people. The Initial Franchise Fee is generally fully earned and non-refundable; Item 5 provides a 50% refund only if the franchisor terminates because the buyer attended but did not complete training to its satisfaction.
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3
Pre-opening purchases follow
Training travel is paid before travel. The Starter Kit, uniforms, marketing materials, computer hardware, insurance, professional services, permits and optional Plus Program are paid before opening or as incurred. Required equipment and branded materials must come through designated sources, including the Amazing Athletes Sports Store purchasing portal where applicable.
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4
Working capital must be available before launch
The $10,000-$20,000 Additional Funds allowance is reserved before opening and used during the first three months. It can cover debt service, payroll taxes, Minimum Royalties, National Brand Fund contributions, additional marketing, credit-card processing, insurance, recruiting, deposits and other operating needs. It excludes an owner's salary or draw.
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5
Monthly fees begin after training and operation
Royalty, National Brand Fund, Technology Fee and specified software fees are generally payable by the seventh day of the following month. The official ownership-process page provides the franchisor's public sequence, but the signed Franchise Agreement and 2026 disclosure control payment obligations.
Which fees continue after the franchise opens?
The principal continuing charges are the Royalty, National Brand Fund contribution, Local Advertising expenditure, Technology Fee and required software or processing costs. Percentage-based charges retain the revenue basis defined in the disclosure; the document does not convert them into annual dollar amounts.
| Continuing cost | Amount or basis | Timing | Important condition |
|---|---|---|---|
| Royalty | Greater of 8% of Gross Revenues or $750/month | By the 7th of the following month | Minimum increases $50/month for each additional program |
| National Brand Fund Contribution | Greater of 1% of Gross Revenue or $200/month | With Royalty | Rate may rise to 2% on 60 days' notice |
| Local Advertising Expenditures | Currently 1% of Gross Revenues | Monthly spend to vendors | Franchisor may require up to 3%; shortfall may be redirected to the National Brand Fund |
| Technology Fee | $200/month | By the 7th after the month following training completion | $50/month more for each Plus Program; lower rates are disclosed for later YAU Brand businesses |
| Recruiting Services and Applicant Tracking System | Currently $20/month | With Royalty | Required for first 12 months; optional month-to-month afterward; vendor cost can change |
| Sales CRM | Currently $10/month | With Royalty | Required for first 12 months; optional month-to-month afterward; vendor cost can change |
| Learning Management System | Currently $50/year | Annually | May vary with third-party vendor cost |
| Bookkeeping | Up to $150/month | As incurred | Paid to third-party provider; the opening estimate includes $1,800 for the first year |
| Credit Card Processing | $20/month plus up to 4% of amount charged | By the 7th of the current month | Forward, a Fiserv subsidiary, is disclosed as the exclusive supplier |
Annual conference costs are separate from the monthly fee stack
- Conference fee
- $600 per owner regardless of units owned; spouse attendance is $0, the second attendee is $400, and each additional attendee is $350.
- Travel expense
- Item 6 estimates $1,000-$2,000 per person attending, paid as incurred to travel vendors.
- Non-attendance
- A $1,000 Mandatory Non-Attendance Fee per owner is due after a missed mandatory annual conference.
- Change risk
- The FDD states that the conference and non-attendance fees may be changed without a stated cap, subject to notice.
Sources: 2026 FDD Item 6, pp. 10-20. The franchisor's official franchise FAQs separately summarize the current total investment and qualification thresholds.
Which fees apply only when a particular event occurs?
Item 6 contains a substantial second layer of costs that do not arise in every operating month. They are triggered by replacement cycles, extra services, transfer, renewal, payment failures, reporting problems or default. These amounts should not be added automatically to the opening total, but they belong in a long-term capital review.
- Replacement equipment and branded materials $500-$7,000 when purchased. Sports equipment must be updated at least every two years and sooner if damaged or unsafe. Purchases are restricted to the franchisor, an affiliate or approved vendors.
- Extra training and coaching Additional initial trainees cost $550 per day per staff member. Post-opening Enhanced Business Coaching and Training is $550 per day per staff member plus travel when in person, or $80 per hour by phone or video.
- Transfer and resale-related charges The Transfer Fee is $8,750 at closing, split equally between seller and transferee. A $4,500 Transferee Lead Generation Fee applies when a lead introduced by the franchisor buys within six months.
- Renewal and document charges The Successor Franchise Agreement Fee is $7,500 at signing. Document preparation is $1,500, or $500 for a one-time review and approval of a final draft.
- Late payment, bank and interest charges The monthly Late Fee begins at $50 and increases by $50 for each later month until cured, subject to law. Insufficient funds carry actual bank fees plus $50 and a $15 processing fee; checks carry a $50 processing fee. Interest is 1.5% per month or the highest lawful rate.
- Audit and underreporting If an audit finds Gross Revenues underreported by more than 2%, the franchisee pays the underreported amount, interest and the audit's travel, lodging, wage, accounting and legal costs within 15 days of notice.
- Default, data-security and operational intervention A default notice costs $500. Legal fees, indemnification, deficiency correction, de-identification, data-security response and default reimbursement vary with actual costs. Operation after death or disability is currently $250 per day plus direct expenses.
- Future system changes New goods, services, technology standards, test marketing and a future Regional Advertising Cooperative can create additional costs. The cooperative is currently inactive but may require up to 3% of Gross Revenues.
Renewal also requires the Franchised Business to meet then-current standards, complete any new training requirements, satisfy monetary obligations, maintain permits and sign the then-current agreement. A transfer can require the transferee to pay then-current training costs, update the business to current standards and provide personal guarantees. See 2026 FDD Items 6 and 17, pp. 12-20 and 57-60.
How do liquid capital, net worth and financing differ from the investment?
The franchisor's current public materials state a $50,000 Liquid Capital requirement and a $100,000 Minimum Net Worth. Those are qualification thresholds, not the price of the franchise. Liquid Capital refers to available cash or cash-like funds; Net Worth is a balance-sheet measure; the $74,550-$100,550 startup range is the estimated cost contract for one business.
- Estimated Initial Investment
- $74,550-$100,550 for one business under the 2026 disclosure. It includes fees, setup expenses and the three-month operating reserve.
- Liquid Capital
- $50,000 on the official franchise investment page. It does not by itself cover the full minimum startup range.
- Net Worth
- $100,000 on the official franchise investment page. Net Worth is not the same as spendable cash.
- Franchisor financing
- None. Item 10 says neither the franchisor, its agents nor affiliates offer direct or indirect financing or guarantee the buyer's obligations.
- Third-party financing
- The official site says third-party resources are available, but no named lender or guaranteed approval is disclosed in Item 10.
The veteran or educator incentive reduces the $49,500 Core Program Initial Franchise Fee by $4,950. It does not reduce required equipment, the operating reserve, insurance, software, Royalty or other opening and continuing obligations. Source: 2026 FDD Items 5, 7 and 10, pp. 8, 21 and 36; and the official investment and qualification page.
What should be verified before setting the capital budget?
A buyer can use the 2026 disclosed range as the official starting point, but several obligations depend on the approved territory, selected programs, local insurance and licensing rules, staffing plan and the exact number of Franchise Agreements. The most important verification work is reconciling those variables to a written use-of-funds schedule.
- Confirm the exact unit commitment. Use the separate one-, two-, three-, four- or five-business table; do not multiply the single-territory range.
- Confirm whether a Plus Program is included. Request a written list of equipment and training covered by the Plus Program Fee and reconcile it with the Starter Kit and Item 8 purchase language.
- Obtain the territory population calculation. Verify whether the $0.13-per-person Territory Overage Fee applies above 400,000 people and whether the calculation is fixed before signing.
- Price local third-party obligations. Obtain insurance quotes, permit and certification requirements, travel costs and professional-fee estimates for the buyer's state and operating plan.
- Separate opening capital from continuing fees. Keep the opening total distinct from the Royalty, National Brand Fund, Local Advertising, Technology Fee, annual conference, replacement equipment and event-triggered charges.
- Ask for the most current disclosure package. Confirm that no amendment or state addendum changes the April 8, 2026 FDD before signing or paying money.
For one territory, the defensible published baseline is $74,550-$100,550, not the $49,500 franchise fee and not the $50,000 Liquid Capital threshold. The major range drivers are the three-month reserve, the optional add-on program, required equipment and materials, training travel, and local insurance or professional costs. Multi-territory buyers must use the separate disclosed range for their commitment, then layer ongoing and conditional Item 6 obligations into the operating plan.