What Are Alternative Franchise Chains to WoodSpring Suites Franchise
Considering alternatives to the WoodSpring Suites franchise? Exploring other extended-stay hotel brands can unlock diverse investment opportunities and operational models. Discovering these options is key to finding the best fit for your business goals and capital.
Our expertly crafted WoodSpring Suites Franchise Business Plan Template can serve as a valuable resource as you navigate these choices and build a robust strategy for your hospitality venture.
| # | Alternative Franchise Chain Name | Description |
|---|---|---|
| 1 | Home2 Suites by Hilton | Home2 Suites by Hilton is an upper-midscale extended stay option with a projected 2025 RevPAR exceeding $105, positioning it above WoodSpring's economy tier. Its model emphasizes more amenities like complimentary breakfast and larger community spaces, attracting business travelers and families, and benefits from Hilton's vast global loyalty program. |
| 2 | Candlewood Suites | Candlewood Suites, an IHG brand, competes in the mid-scale segment with a residential feel and a 2025 estimated total investment of $10.8M-$16.5M. It offers a slightly more service-oriented model than WoodSpring, providing franchisees access to IHG's global recognition and reservation system. |
| 3 | TownePlace Suites by Marriott | TownePlace Suites by Marriott is an upper-midscale alternative, with a 2025 estimated total investment of $12.9M-$19.8M and a projected ADR exceeding $135. It provides a more robust amenity package, including full breakfast and social hours, targeting higher-rated travelers and leveraging the powerful Marriott Bonvoy loyalty program. |
Key Takeaways
- The extended-stay hotel market is robust, with projected occupancy rates of around 75.5% in 2025, outperforming the broader hotel industry.
- Key competitors to WoodSpring Suites include Extended Stay America, My Place Hotels, Candlewood Suites, Home2 Suites by Hilton, and TownePlace Suites by Marriott, each offering different investment levels and operational models.
- Investment costs vary significantly, with WoodSpring Suites ranging from $65 million to $151 million, My Place Hotels from $52 million to $79 million, and Home2 Suites by Hilton from $142 million to $225 million.
- Brand support systems, including loyalty programs (e.g., Choice Privileges, Hilton Honors, Marriott Bonvoy) and reservation systems, are crucial differentiators for franchisees.
- Franchisees should analyze initial franchise fees, total investment, royalty fees (typically 5-5.5%), marketing contributions (2-4%), and brand-specific performance metrics like RevPAR when choosing an extended-stay franchise.
What Alternative WoodSpring Suites Franchise Unit Franchise Options Exist?
What are competitors to WoodSpring Suites?
For franchisees looking at the economy and mid-scale extended-stay hotel sector, several strong alternatives to WoodSpring Suites exist. Key competitors include brands like Extended Stay America, My Place Hotels, Candlewood Suites (part of IHG), Home2 Suites by Hilton, and TownePlace Suites by Marriott. These represent some of the most prominent hotel franchise opportunities available in the USA as of early 2025.
The extended-stay market is performing exceptionally well. Projections for 2025 indicate occupancy rates around 75.5%, which consistently outperforms the broader hotel industry average of approximately 64.9%. This robust performance makes investing in extended stay hotel franchises a very attractive proposition for those seeking stable revenue streams.
When conducting a franchise comparisons hotel analysis, it's clear that while WoodSpring (a Choice Hotels brand) boasts over 320 locations, Extended Stay America leads this segment with over 700 properties. This larger brand footprint can be a significant factor for potential franchisees to consider.
How to choose an extended stay hotel franchise?
When evaluating franchising options similar to WoodSpring Suites, it's crucial to analyze several key financial and operational metrics. These include the Initial Franchise Fee, the Total Investment Range, Royalty Fees, and brand-specific performance indicators like Revenue Per Available Room (RevPAR). As of Q1 2025, the average extended-stay RevPAR is forecasted to reach $85, marking a 4% increase year-over-year.
Prospective franchisees should meticulously review the Franchise Disclosure Document (FDD) for each brand. This document allows for a detailed comparison of brand support systems, marketing contributions, and territorial rights. For 2025, typical marketing fees across major brands generally range from 2% to 4% of gross room revenue.
Understanding the target demographic and the operational model of each brand is also vital. For instance, WoodSpring's lean, guest-as-resident model differs significantly from brands like Home2 Suites, which typically offer more amenities such as complimentary breakfast. This distinction appeals to a slightly different guest profile and necessitates a different staffing structure and operational approach.
Key Considerations for Choosing an Extended Stay Hotel Franchise
- Investment Level: The initial investment for a franchise like WoodSpring Suites typically ranges from $6,803,600 to $8,739,000, with an initial franchise fee of $50,000. Compare these figures against other brands.
- Brand Support and Marketing: Investigate the level of support provided by the franchisor, including training, operational assistance, and marketing strategies. Marketing fees, often around 2.50%, should be weighed against the expected return.
- Operational Model and Target Guest: Understand the core operational model of the franchise. Some brands focus on essential services for budget-conscious travelers, while others offer more amenities for guests seeking greater comfort, impacting staffing and day-to-day management.
Exploring alternatives is a smart move for any potential franchisee. Understanding the competitive landscape and what each brand offers allows for a more informed decision. For those interested in the specifics of launching a WoodSpring Suites franchise, a detailed guide is available on How to Start a WoodSpring Suites Franchise in 7 Steps: Checklist.
What Are The Investment Level Alternatives?
What is the extended stay hotel franchise cost comparison?
When looking at extended stay hotel franchises, the investment levels can vary significantly. For instance, a WoodSpring Suites franchise unit has an estimated total investment ranging from $65 million to $151 million for a new build, with an initial franchise fee of $50,000 as of 2025. This places it at the higher end of the investment spectrum for this sector.
In contrast, if you're exploring lower-cost hotel franchise alternatives, brands like My Place Hotels offer a different financial profile. Their estimated total investment for a new 64-unit prototype is typically between $52 million and $79 million, based on late 2024 estimates. These figures are crucial for understanding the varied financial commitments across different extended stay hotel franchise opportunities.
Mid-scale brands, such as Home2 Suites by Hilton, generally command a higher investment. For 2025, projections place their total investment between $142 million and $225 million, reflecting broader amenity packages and more extensive construction specifications. Understanding these franchise comparisons hotel is essential for making informed investment decisions in the extended stay market.
Are there affordable hotel franchise models?
Yes, there are indeed more affordable hotel franchise models available, particularly for brands that focus on conversion opportunities or offer smaller new-build prototypes. Conversion projects, for example, can often reduce the initial capital outlay by 30-50% compared to new construction, making them a more accessible entry point into franchising.
My Place Hotels is frequently mentioned as one of the more accessible franchise opportunities within the extended stay market. It features a franchise fee of $49,500 and a streamlined operational model designed to minimize ongoing labor costs. This is a key consideration for those seeking the best hotel franchises for new investors.
Another effective strategy for achieving affordability is to target smaller, secondary, or tertiary markets. These locations typically have lower land and construction costs. A 2025 analysis indicates that construction expenses in these markets can be 15-25% less than in primary urban centers, directly influencing the total investment required for hotel investment opportunities.
Tips for Exploring Affordable Hotel Franchise Models:
- Consider Conversions: Look into brands that actively support property conversions, as this can significantly reduce upfront costs.
- Market Selection: Research secondary and tertiary markets, where operational expenses and real estate can be more favorable.
- Prototype Analysis: Carefully review the different prototype options offered by franchisors to find one that aligns with your capital availability and market demand.
- Due Diligence: Thoroughly investigate the franchise disclosure document (FDD) for any brand you are considering to understand all associated fees and investment requirements.
When considering alternatives to the WoodSpring Suites franchise, it's important to weigh the financial implications. The initial investment for a WoodSpring Suites franchise unit can be substantial, with figures reaching up to $151 million. However, exploring other extended stay hotel franchises, such as My Place Hotels with an investment range of $52 million to $79 million, or mid-scale options like Home2 Suites by Hilton, which can range from $142 million to $225 million, provides a clearer picture of the diverse investment levels available. These comparisons are vital for franchisees looking to invest in the extended stay market and can help identify the best hotel franchises for new investors based on their financial capacity and strategic goals. For those interested in the specifics of launching a particular brand, resources like How to Start a WoodSpring Suites Franchise in 7 Steps: Checklist can offer detailed guidance.
How Do Brand Support Systems Compare?
When you're looking at woodspring suites franchise alternatives, understanding the depth of a franchisor's support system is crucial. This isn't just about initial training; it's about the ongoing resources that help drive your business forward. For instance, Choice Hotels, the franchisor for WoodSpring Suites, offers a robust central reservation system and the Choice Privileges loyalty program. As of the end of 2024, this program boasted over 63 million members, which directly translates to a significant number of bookings for franchisees.
In contrast, Hilton's Home2 Suites leverages the Hilton Honors program, which had an impressive 180 million members globally as of 2024. Their commitment to marketing is also substantial, with a projected 2025 marketing fund contribution of 4% of gross room revenue, funding extensive national and global advertising campaigns. Similarly, Marriott's TownePlace Suites benefit from the Marriott Bonvoy loyalty program, which has over 200 million members and provides access to advanced revenue management tools. These loyalty programs and marketing infrastructures are major differentiators when evaluating hotel franchise opportunities.
What marketing support do brands offer?
The marketing support offered by different extended stay hotel franchises can significantly impact your unit's performance. For example, Choice Hotels provides its franchisees with access to a well-established central reservation system and the Choice Privileges loyalty program, which is a powerful tool for driving repeat business and direct bookings. On the other hand, brands like Hilton actively invest in their Hilton Honors program, which had over 180 million members globally in 2024, and back it with substantial digital marketing campaigns. Their 2025 marketing fund contribution is set at 4% of gross room revenue, directly supporting national and international advertising efforts. Marriott's system, which includes the popular Marriott Bonvoy loyalty program with over 200 million members, also offers advanced revenue management tools that aid in optimizing marketing spend and driving occupancy. This level of integrated support is a key factor for anyone considering investing in extended stay hotel franchises.
How do royalty and other fees differ?
Royalty fees are a fundamental aspect of any franchising a hotel business model. For a WoodSpring Suites franchise, the royalty fee is typically 5% of gross room revenue. This aligns with other brands in the sector; Candlewood Suites, part of IHG, also has a 5% royalty fee. Home2 Suites by Hilton has a slightly higher fee at 5.5%, and Extended Stay America's franchise royalty fee is also around 5%. Beyond royalties, franchisees should anticipate additional fees for technology, reservation systems, and marketing, which can add another 3-5% to the ongoing costs. Therefore, for most mid-scale extended stay hotel franchise options, the combined ongoing fees in 2025 generally fall within the 8% to 11% range of gross room revenue. Understanding these financial commitments is vital when comparing hotel investment opportunities and seeking affordable hotel franchise models.
Key Considerations for Franchise Fees
- Always inquire about the total percentage of gross room revenue attributed to all fees, not just the base royalty.
- Factor in the marketing fund contributions, as these can significantly impact your overall operating costs.
- Compare the value provided by the franchisor's support systems (like loyalty programs and technology) against the fees charged.
Alternative Franchise Chain: Extended Stay America
What is the investment for Extended Stay America?
When exploring alternatives to the WoodSpring Suites franchise, Extended Stay America presents a significant opportunity in the extended stay hotel sector. For those considering new hotel franchise opportunities, understanding the investment is crucial. The estimated total investment for a new-build prototype of an Extended Stay America hotel in 2025 is projected to range between $125 million and $155 million. This includes an initial franchise fee of $55,000.
Ongoing financial commitments are also part of the picture. Franchisees can expect to pay a royalty fee of 5% of gross revenue. Additionally, there's a combined marketing and reservation fee of 4.5%. These figures position Extended Stay America as a substantial hotel investment opportunity, particularly for those looking for a dominant player in the market.
With over 700 locations nationwide, Extended Stay America boasts the largest footprint in the extended stay segment. This extensive brand recognition can be a significant advantage, potentially justifying the investment level for many entrepreneurs seeking reliable extended stay hotel franchises.
How does its model compare to WoodSpring?
The comparison between Extended Stay America and WoodSpring Suites reveals key differences, especially for alternatives to WoodSpring Suites for franchisees. A primary distinction lies in the scale of operations and ownership history. Extended Stay America operates a substantial portfolio of its own hotels in addition to its franchise system, which provides them with deep operational expertise. This is a critical factor for investors evaluating alternatives for WoodSpring Suites franchisees.
Both brands emphasize lean operational models, a common trait among successful extended stay hotel franchises. However, Extended Stay America properties often feature more standardized layouts. This standardization stems from their history as a predominantly corporate-owned chain. For 2025, their Revenue Per Available Room (RevPAR) is forecasted to be approximately $58, reflecting their strong position within the economy segment of the extended stay market.
Extended Stay America has been more actively promoting its franchising program in recent years. This makes it a robust alternative for investors seeking a brand with a commanding market presence within the franchise opportunities in the extended stay market. For a detailed breakdown of costs associated with a similar brand, you can explore How Much Does a WoodSpring Suites Franchise Cost?
Tips for Comparing Hotel Franchises
- Assess Brand Recognition: Larger brands often come with higher investment but can offer quicker market penetration.
- Evaluate Operational Support: Consider the franchisor's experience with company-owned versus franchised locations.
- Review Fee Structures: Compare royalty, marketing, and other ongoing fees to understand long-term profitability.
- Analyze Market Position: Understand the brand's RevPAR and competitive standing in the extended stay segment.
| Investment Range (2025 Estimate) | Initial Franchise Fee | Royalty Fee | Marketing Fee | Total Locations |
| $125 million - $155 million | $55,000 | 5% | 4.5% | 700+ |
Alternative Franchise Chain: My Place Hotels
What is the investment for My Place Hotels?
For those exploring woodspring suites franchise alternatives, My Place Hotels presents a compelling option, often considered one of the more affordable hotel franchise models available. The estimated total investment for a new-build 64-room hotel in 2025 is projected to range between $5.2 million and $7.9 million. This figure positions it favorably when considering hotel franchise opportunities, especially for those seeking affordable hotel franchise models. The initial franchise fee is set at $49,500. The brand is recognized for its clear and franchisee-friendly fee structure, making it an attractive choice among best extended stay hotel brands for new investors. Ongoing financial commitments include a 5% royalty fee and a 2% marketing and reservation fund fee. These percentages are generally lower than many competitors, reinforcing its standing as a strong low-cost hotel franchise alternative within the extended stay hotel franchises sector.
How does its model compare to WoodSpring?
When conducting franchise comparisons hotel analyses, My Place Hotels distinguishes itself by focusing exclusively on new construction, utilizing a highly efficient and modern prototype. This approach appeals to investors who prefer to build from the ground up. The brand cultivates a 'guest as a resident' culture, employing a lean staffing model that shares similarities with WoodSpring. However, My Place offers a newer and more consistent property portfolio, given its founding in 2012. This offers a distinct advantage in terms of brand new infrastructure and design. My Place is experiencing rapid growth, with over 70 hotels operational as of early 2025 and a development pipeline exceeding 100 more locations. This expansion means there is often territorial availability in markets that might be saturated by other brands, providing significant franchise opportunities in the extended stay market and making it one of the top alternatives to woodspring suites for franchisees.
To illustrate the financial aspects further, here's a comparison:
| Investment Range (2025) | Initial Franchise Fee | Royalty Fee | Marketing Fee |
| My Place Hotels: $5.2M - $7.9M | My Place Hotels: $49,500 | My Place Hotels: 5% | My Place Hotels: 2% |
| WoodSpring Suites (FDD): $6.8M - $8.7M | WoodSpring Suites (FDD): $50,000 | WoodSpring Suites (FDD): 6% | WoodSpring Suites (FDD): 2.50% |
Tips for Evaluating Extended Stay Hotel Franchises
- Analyze the prototype: Consider whether the brand's building design and operational model align with your investment goals and local market demand.
- Review fee structures: Compare royalty, marketing, and other ongoing fees. Even a small difference can impact long-term profitability.
- Assess growth potential: Look at the brand's development pipeline and territorial availability to understand future expansion opportunities.
- Understand staffing models: Evaluate how lean the operational model is and if it suits your management style and available labor market.
- Consider brand age and reputation: Newer brands might offer more prime territories, while established brands come with a proven track record.
When considering investing in extended stay hotel franchises, understanding these differences is crucial. For those seeking franchising options similar to woodspring suites, My Place Hotels offers a modern approach with potentially lower ongoing costs, making it a noteworthy option for hotel investment opportunities. It's also worth exploring how these compare to the potential earnings at WoodSpring Suites; for more details, see How Much Does a WoodSpring Suites Franchise Owner Make? This due diligence is key for any aspiring franchisee looking to make informed decisions in the competitive extended stay hotel market.
Alternative Franchise Chain: Home2 Suites by Hilton
What is the investment for Home2 Suites by Hilton?
Home2 Suites by Hilton stands out as a premier mid-scale extended stay hotel franchise. For a typical 107-suite property in 2025, the total investment is projected to range between $14.2 million and $22.5 million. The initial franchise fee is set at $75,000, which is on the higher end for this segment. This fee reflects the significant value and brand recognition associated with the Hilton name, positioning it as a premium hotel investment opportunity.
The brand's strong performance is a key factor justifying this investment. With a projected RevPAR (Revenue Per Available Room) to exceed $105 in 2025, Home2 Suites appeals to investors seeking robust returns within the extended stay hotel franchise market.
How does its model compare to WoodSpring?
Home2 Suites operates within the upper-midscale segment, positioning it a tier above the economy focus of WoodSpring Suites. This distinction is evident in its enhanced amenity offerings. Home2 Suites provides complimentary breakfast, more expansive community spaces known as the 'Oasis,' and integrated fitness and laundry facilities. These features cater to a broader customer base, including business travelers and families who value additional comfort and convenience.
This elevated service model allows Home2 Suites to command a higher Average Daily Rate (ADR), with projections indicating it will be over $140 in 2025. For franchisees looking for alternatives to WoodSpring Suites, the Hilton affiliation offers a significant advantage. It provides access to a vast global loyalty program and an established distribution system, enhancing market reach and operational efficiency for those investing in extended stay hotel franchises.
Key Differentiators and Investment Considerations
- Brand Strength: Home2 Suites benefits from the extensive Hilton brand portfolio and its global reservation system.
- Target Market: Caters to a more discerning traveler seeking a blend of comfort and extended-stay functionality.
- Amenity Richness: Offers a higher level of amenities compared to economy brands, justifying a potentially higher ADR.
- Investment Scale: Represents a larger capital commitment compared to some lower-tier extended stay hotel franchises.
When evaluating hotel franchise opportunities, understanding these comparative strengths is crucial. While WoodSpring Suites offers a more budget-conscious entry into the extended stay market, Home2 Suites presents a compelling option for those targeting a higher-spending demographic and leveraging a globally recognized hospitality brand. This approach can be particularly attractive for investors looking to build a portfolio of diverse hotel investment opportunities.
| Investment Range (2025) | Initial Franchise Fee | Projected 2025 RevPAR |
| $14.2M - $22.5M | $75,000 | >$105 |
Alternative Franchise Chain: Candlewood Suites
When considering alternatives to the WoodSpring Suites franchise, Candlewood Suites emerges as a strong contender in the extended stay hotel market. As a brand under the IHG umbrella, it offers a different approach to the mid-scale extended stay segment, appealing to a similar demographic of guests seeking longer stays with a more residential feel.
What is the investment for Candlewood Suites?
Investing in a Candlewood Suites franchise involves a significant capital outlay, but it's important to consider the brand's established presence and support system. For a new-build hotel, the estimated total investment in 2025 is projected to be between $108 million and $165 million. The initial franchise fee is set at $60,000. Ongoing financial commitments include a 5% royalty fee and a 3% marketing and reservation fee. These fees are competitive, especially considering the global reach and resources provided by a major hotel group like IHG. With a network of over 400 locations, Candlewood Suites provides a well-established platform, further enhanced by the robust IHG One Rewards loyalty program, which can drive consistent guest bookings.
How does its model compare to WoodSpring?
Candlewood Suites positions itself in the mid-scale sector, differentiating itself through amenities that foster a more home-like atmosphere. Features like the 24/7 Candlewood Cupboard, an honor-system pantry, and outdoor grilling areas are designed to enhance the guest experience for longer stays. While the operational model is slightly more service-oriented than WoodSpring's, it still prioritizes efficiency and guest autonomy, catering to the same extended-stay traveler. The significant advantage for franchisees lies in IHG's backing, which provides access to global brand recognition, a sophisticated reservation system, and a valuable pipeline of corporate clients. These factors are crucial when evaluating hotel franchise opportunities and comparing different brands in the extended stay market.
| Metric | Candlewood Suites (Estimated 2025) | WoodSpring Suites (FDD Data) |
|---|---|---|
| Initial Investment | $108M - $165M | $6.8M - $8.7M |
| Initial Franchise Fee | $60,000 | $50,000 |
| Royalty Fee | 5% | 6% |
| Marketing Fee | 3% | 2.50% |
| Total Units (Approx.) | 400+ | 270 (as of 2020) |
Tips for Evaluating Extended Stay Hotel Franchises
- Understand the Brand Positioning: Assess whether the brand's target guest aligns with your market analysis. Candlewood Suites aims for a more residential feel, while WoodSpring Suites focuses on value and essential amenities.
- Analyze Support Systems: IHG's established infrastructure, including reservations and loyalty programs, can be a significant asset. Compare this to the support offered by other franchisors.
- Review Financials Thoroughly: Compare the investment requirements, ongoing fees, and projected revenue streams. For example, while Candlewood Suites has a higher initial investment, its brand recognition might lead to different revenue potentials.
- Consider Market Saturation: Research the competitive landscape in your desired location for both brands.
Choosing between different extended stay hotel franchises requires a deep dive into each brand's unique value proposition and financial structure. While WoodSpring Suites offers a more budget-conscious entry point, Candlewood Suites presents an opportunity to leverage a globally recognized brand with a slightly different operational emphasis. Understanding these nuances is key to making an informed decision for your hotel investment. For a deeper understanding of one of these options, explore What are the Pros and Cons of Owning a WoodSpring Suites Franchise?
Alternative Franchise Chain: TownePlace Suites By Marriott
When exploring woodspring suites franchise alternatives, TownePlace Suites by Marriott stands out as a strong contender in the extended stay hotel market. It targets a slightly different segment than WoodSpring Suites, focusing on a more upscale experience for its guests.
What is the investment for TownePlace Suites?
For a new-build property in 2025, the estimated total investment for a TownePlace Suites franchise ranges from $129 million to $198 million. The initial franchise fee is set at $60,000. Ongoing fees include a royalty fee of 5.5% of gross room revenue, plus an additional 3-4% for marketing and reservation systems.
This brand boasts over 500 properties and leverages the extensive Marriott Bonvoy loyalty program, making it a highly attractive option for investors looking to enter the premium extended stay hotel sector. This positions it as one of the best extended stay hotel brands for those targeting higher-value markets.
How does its model compare to WoodSpring?
The TownePlace Suites model differentiates itself with a more comprehensive amenity package. This includes complimentary full breakfast, regular social hours, and partnerships with companies like The Container Store to foster a more home-like atmosphere for guests. These features are designed to attract a higher-rated corporate and leisure traveler.
Consequently, TownePlace Suites projects a higher Average Daily Rate (ADR), with 2025 projections exceeding $135. This is a crucial factor when considering franchising a hotel business model, especially when comparing hotel franchise brands. While the initial investment and operational costs are indeed higher than for a WoodSpring Suites franchise unit, the potential for increased revenue, coupled with the strength and recognition of the Marriott brand, makes TownePlace Suites a leading choice among extended stay hotel franchises for many investors.
Tips for Comparing Hotel Franchises
- Analyze the Target Demographic: Understand who each brand aims to attract. TownePlace Suites targets guests seeking more amenities and a residential feel, which can command higher rates.
- Evaluate Brand Strength and Loyalty Programs: A strong brand like Marriott, with its Bonvoy program, can significantly drive bookings and customer loyalty.
- Review Franchise Disclosure Documents (FDDs): Always scrutinize the FDD for detailed financial performance representations, fees, and franchisee obligations. For example, while WoodSpring Suites has a lower initial investment range, understanding its average revenue per unit, which was $1,537,302 in the latest FDD data, is key for comparison.
- Consider Your Investment Capacity: Be realistic about your financial resources. The higher investment for TownePlace Suites aligns with its premium positioning.
When exploring alternatives to WoodSpring Suites for franchisees, TownePlace Suites offers a compelling proposition for those seeking to invest in extended stay hotel franchises with a focus on a premium guest experience. This is a vital consideration for anyone looking at hotel investment opportunities.
| Metric | WoodSpring Suites (Estimated) | TownePlace Suites (2025 Projection) |
|---|---|---|
| Initial Investment Range | $6.8M - $8.7M (from FDD) | $129M - $198M |
| Initial Franchise Fee | $50,000 (from FDD) | $60,000 |
| Royalty Fee | 6% (from FDD) | 5.5% |
| Marketing/System Fee | 2.50% (from FDD) | 3-4% |
| Target Guest | Value-conscious extended stay travelers | Mid-scale corporate & leisure travelers seeking more amenities |
| Key Differentiator | Affordability and essential amenities | Robust amenities, residential feel, strong brand affiliation |