What Are Alternative Franchise Chains to Jovie Franchise
Considering alternatives to the Jovie franchise? If you're looking for similar opportunities in the in-home senior care sector, exploring other established brands can offer diverse models and investment levels. Discover which franchises align with your business goals and financial projections by reviewing our comprehensive Jovie Franchise Business Plan Template.
| # | Alternative Franchise Chain Name | Description |
|---|---|---|
| 1 | BrightStar Care | BrightStar Care offers a unique blend of medical and non-medical home care, distinguished by its consistent recognition for quality by The Joint Commission. This model allows for a higher average revenue per client due to its comprehensive care continuum, supported by dedicated franchisee assistance and a national accounts program. |
| 2 | Senior Helpers | Senior Helpers specializes in high-acuity care for seniors with conditions like Alzheimer's, Dementia, and Parkinson's, utilizing its signature 'LIFE Profile' assessment tool. This specialization enables franchisees to command higher billing rates and foster strong referral partnerships with medical facilities, offering a focused approach to senior care. |
| 3 | Visiting Angels | Visiting Angels stands out with its 'franchisee-first' model and a fixed, flat-rate royalty fee, which allows franchisees to retain more profit as their business grows, unlike percentage-based royalties. The brand’s significant investment in national advertising generates a substantial volume of client inquiries, providing a strong lead generation advantage for its owners. |
Key Takeaways
- The US home care market is projected to exceed $225 billion by 2025, with franchising dominating over 60% of the provider landscape, indicating significant growth opportunities.
- While Jovie offers a diversified family support model, many top alternatives specialize in senior care, with over 85% of leading home care franchises focusing on this rapidly growing segment.
- Jovie Franchise Unit investments range from $185,500 to $279,000, positioning it at the higher end compared to many specialized senior care franchises that start from $80,000 to $150,000.
- Key factors for choosing a home care franchise include robust franchisor support, strong brand recognition, advanced technology platforms, and clear financial performance representations in the Franchise Disclosure Document (FDD).
- Leading alternatives like Home Instead, Right at Home, and BrightStar Care offer distinct advantages, from specialized care models and strong franchisee satisfaction to innovative technology and premium service offerings, often at a lower or comparable investment level than Jovie.
What Alternative Jovie Franchise Unit Franchise Options Exist?
When considering a venture into the booming home care sector, it’s wise to explore various franchise opportunities beyond a specific brand. The landscape offers numerous high-quality Jovie franchise alternatives. As of June 2025, industry reviews consistently highlight brands like Home Instead, Right at Home, and BrightStar Care as top-tier home care franchise opportunities in the USA. These established players offer robust support systems and proven business models for those looking for alternatives to Jovie for home care business.
The US home care market is substantial and continues to grow, projected to exceed $225 billion by 2025. Franchising plays a significant role, accounting for over 60% of the provider landscape. This expansion means there are many other in-home care franchise options available for prospective investors. A thorough franchise comparison shows that while a particular brand offers a diverse range of services, many leading alternatives tend to specialize. In fact, over 85% of the top 50 home care franchises focus primarily on the rapidly expanding senior care market, making the senior care franchise segment a key area to investigate.
What are the top home care franchises?
- Home Instead
- Right at Home
- BrightStar Care
How do in-home care business models differ?
Understanding the nuances of in-home care business models is crucial for making an informed decision. These models can vary significantly. While one brand might offer a broad spectrum of family support, including childcare, senior care, and tutoring, other franchises adopt more specialized approaches. These can range from focusing exclusively on non-medical senior care to concentrating on skilled nursing services or even a dedicated pediatric home care franchise.
In 2025, the dominant model within the industry, adopted by over 70% of home care franchises, is the private-pay, non-medical companion and personal care segment. This contrasts with models like BrightStar Care, which integrate skilled medical services. Such integration often necessitates different licensing requirements and a different staffing structure, representing one of the diverse alternative business models for senior care.
When you are starting an in-home care agency, selecting the right business model is a foundational step. For instance, a non-medical model typically involves a lower initial investment, often by 15-20%, and fewer regulatory hurdles compared to skilled care models. Skilled care models require the employment of licensed nurses and therapists, which can impact operational complexity and startup costs. Exploring how to choose a home care franchise involves weighing these differences against your investment capacity and business goals.
Key Considerations for Choosing an Alternative Home Care Franchise:
- Market Demand: Research local demand for specific services (e.g., senior care, post-operative care, pediatric care).
- Investment Level: Compare initial investment ranges, franchise fees, and ongoing royalty structures across different brands. For example, while the initial investment for a specific brand can range from $107,000 to $163,000, other options may present different financial footprints.
- Service Offerings: Align the franchise's service portfolio with your passion and market opportunities.
- Franchisor Support: Evaluate the training, marketing, and operational support provided by the franchisor.
- Regulatory Environment: Understand the licensing and compliance requirements for the specific services you intend to offer in your state.
For those interested in a deeper dive into the specifics of a particular brand, understanding the pros and cons of Jovie franchise ownership is a valuable exercise before committing to any franchise. This comparative approach helps ensure you select the best home care franchises besides Jovie that aligns with your investment strategy and operational preferences.
What Are The Investment Level Alternatives?
When considering Jovie franchise alternatives, understanding the investment landscape is crucial. The total initial investment for a Jovie Franchise Unit, as of early 2025, is estimated to be between $185,500 and $279,000. This includes a franchise fee of $50,000. This positions the investment in the mid-to-high range within the broader home services franchise sector. For a home care franchise business plan, it's important to note that this figure also accounts for estimated working capital needs of $50,000 to $75,000 for the initial three to six months of operation, based on data from 2024-2025.
How much does a Jovie franchise cost?
The financial commitment for a Jovie Franchise Unit is substantial, with the total initial investment ranging from approximately $185,500 to $279,000 as of early 2025. This investment includes a franchise fee of $50,000. This cost structure places it at the higher end for the home services franchise industry, prompting a closer look at whether its diversified service model justifies this outlay compared to more specialized competitors. A detailed analysis of Jovie franchise costs should also consider the projected working capital of $50,000 to $75,000 needed for the first three to six months, a figure informed by 2024-2025 operational data.
What are comparable franchise investment costs?
When comparing home care franchise opportunities, many leading senior care franchise brands offer a lower entry point. For instance, some prominent competitors have total investment ranges starting from as low as $80,000 to $150,000. An in-depth home care franchise investment guide from 2025 indicates that the average initial investment for a non-medical home care agency typically falls between $115,000 and $180,000. This means the investment for a Jovie Franchise Unit is at the higher end of the industry average. Furthermore, the franchise fee for many alternatives to Jovie for home care business can be 10-15% less, with some competitors charging between $45,000 and $49,500, which directly impacts the upfront capital required.
For those exploring other in-home care franchise options, it's beneficial to examine the financial disclosures of various brands. For example, one established in-home care business model has an initial investment range of $107,000 to $163,000, with a franchise fee of $45,000. This model also requires $30,000 to $50,000 in working capital. Another perspective comes from a different home care provider franchise which lists a total investment between $115,000 and $180,000, with a franchise fee around $49,500. These figures highlight the varying financial commitments involved when investing in a home care franchise and offer a clear basis for comparing home care franchise costs.
Tips for Comparing Franchise Investments
- Analyze the total investment: Always look beyond just the franchise fee to understand the full capital required, including working capital, equipment, and initial marketing.
- Compare franchise fees: A lower franchise fee can significantly reduce your initial outlay, but ensure it doesn't correlate with fewer support services.
- Evaluate ongoing fees: Understand royalty percentages and marketing fund contributions, as these impact long-term profitability. For instance, a 5% royalty fee on average annual revenue of $949,773 means an annual royalty payment of approximately $47,488.
- Consider the business model: Diversified service offerings may justify a higher investment, but compare this against specialized competitors in the home healthcare franchise space.
When exploring Jovie franchise alternatives, understanding the financial requirements of different home care franchise opportunities is paramount. The average initial investment for a non-medical home care agency, according to a 2025 guide, is between $115,000 and $180,000. For comparison, the data from a specific franchise shows an initial investment ranging from $107,000 to $163,000, with a franchise fee of $45,000. This contrasts with the Jovie franchise, which has an estimated total investment of $185,500 to $279,000, including a $50,000 franchise fee. This difference means that exploring other in-home care franchise options could represent a significantly lower upfront capital requirement, making it easier to start an in-home care agency.
For potential franchisees looking at the pediatric home care franchise sector or general home healthcare, it's important to see how different models stack up. Some home care franchise opportunities have franchise fees around $45,000 to $49,500, which are typically lower than the $50,000 fee for a Jovie Franchise Unit. This fee difference, while seemingly small, can be a key factor in the overall financial planning for a home care franchise investment guide. The range of initial investments for competitors, from $80,000 to $150,000, clearly shows that there are more accessible entry points into the home healthcare franchise market than the higher end of the Jovie investment range suggests. This makes a thorough franchise comparison essential for making an informed decision on how to choose a home care franchise.
How To Choose A Home Care Franchise?
When considering home care franchise opportunities, it’s crucial to look beyond just one brand. Understanding what makes a franchise successful will help you identify strong alternatives. The best home care franchises offer comprehensive support systems, a solid reputation, and a well-tested operational framework. For instance, top-tier brands often boast franchisee satisfaction scores upwards of 85%. Furthermore, average unit revenues for established players can exceed $15 million annually after about five years in operation.
What factors define the best franchises?
A key differentiator among top home care franchises is their investment in technology and marketing. Leading franchisors in 2025 are providing integrated software solutions for customer relationship management (CRM), scheduling, and billing. They also typically manage national marketing campaigns designed to generate a significant portion of new client leads, often in the range of 20-30%, for their franchisees.
Thoroughly reviewing the Franchise Disclosure Document (FDD), particularly Item 19 (Financial Performance Representations), is essential. The most attractive home care franchises, beyond specific brands, will present clear and detailed financial data, including franchisee revenue and gross profit margins. High-performing franchises frequently report gross profit margins between 40% and 45%.
What are the pros and cons of Jovie franchise?
One of the primary advantages of a Jovie franchise unit is its diverse service offering, which spans childcare, senior care, and even pet care. This multi-faceted approach can open up several revenue streams. However, a potential drawback is that this broad specialization might dilute marketing efforts when compared to a franchise focused solely on senior care, for example. For those interested in the financial aspects of this specific franchise, you can find more details on How Much Does a Jovie Franchise Owner Make?
Reviews of home care provider franchises often highlight the stability and resources provided by a large parent company as a significant benefit. On the other hand, the royalty fees, typically around 5-7% of gross revenue, can be comparable to those charged by more specialized franchises that may command higher client revenue. This is an important factor in comparing in-home care business models.
Another positive aspect is the potential for cross-selling services within the same family. However, a notable challenge can be the increased operational complexity and staffing demands required to manage caregivers with different skill sets, whether for pediatric or senior care. This is a critical consideration when you're starting an in-home care agency.
Tips for Choosing a Home Care Franchise:
- Investigate Support: Look for franchisors that offer extensive training, ongoing operational support, and robust marketing assistance.
- Analyze Financials: Carefully scrutinize the FDD for Item 19. Compare average revenues and profit margins across different home care franchise opportunities. The initial investment for Jovie is between $107,000 and $163,000, with an average annual revenue per unit reported at approximately $949,773.
- Assess Technology: Ensure the franchise utilizes modern technology for scheduling, client management, and billing.
- Understand the Market: Research the demand for home care services in your target territory, considering both senior care and pediatric home care franchise needs.
When looking for alternatives to the Jovie franchise, consider franchises specializing in senior care or pediatric home care. These focused in-home care business models may offer a clearer market position and potentially higher revenue per client. For example, some senior care franchises have average annual revenues that significantly outpace the general home care average. When comparing franchise costs, remember that the initial franchise fee can range from $30,000 to $60,000, with royalty fees typically between 4% and 8% of gross revenue.
The investment payback period is a critical metric. While some franchises boast payback periods of 12 months, others might take longer. Understanding the typical breakeven time, which can be around 18 months for many home care franchises, is vital for realistic financial planning. This information is crucial for anyone seriously investing in a home care franchise or looking for other in-home care franchise options.
Alternative Franchise Chain #1: Home Instead
When considering alternatives to a Jovie franchise, Home Instead stands out as a premier option in the home care sector.
What makes Home Instead a strong alternative?
Home Instead has built a strong reputation globally, with over 1,200 franchises worldwide. This extensive network offers significant peer support and leverages substantial brand equity, making it a compelling choice for those exploring home care franchise opportunities. Their dedicated focus on non-medical senior care differentiates their in-home care business models.
The training and support provided by Home Instead are consistently recognized as top-tier within the industry. As of 2025, new franchisees can expect over 80 hours of initial training. Furthermore, their proprietary caregiver training program has demonstrated a reduction in employee turnover by as much as 15% compared to the industry average, a crucial factor for operational stability.
The scalability of the Home Instead model is another key advantage. Financial performance data from 2024 indicates that the average franchise unit can generate over $1.8 million in annual revenue after five years of operation. This financial outlook is attractive for investors looking into the senior care franchise market.
What is the Home Instead investment?
For 2025, the total estimated initial investment for a Home Instead franchise falls between $125,000 and $154,000. This range positions it as a more accessible option compared to the investment required for a Jovie Franchise Unit. For a detailed breakdown of Jovie's costs, you can refer to How Much Does a Jovie Franchise Cost?
The franchise fee for Home Instead is $59,000, which is incorporated into the total investment figures. The ongoing royalty fee is set at 5.5% of gross revenues. This investment level is highly competitive within the senior care franchise market, and a franchise comparison shows these costs are in line with or lower than many other leading brands, presenting a strong value proposition.
Tips for Evaluating Home Instead as a Franchise Option
- Research local demand: Investigate the senior population and potential need for non-medical home care services in your target market.
- Connect with existing franchisees: Reach out to current Home Instead owners to gain firsthand insights into their experiences with the brand's support and profitability.
- Understand the caregiver recruitment and retention strategy: A strong caregiver pool is vital for success in this industry.
| Investment Component | Estimated Cost (2025) |
|---|---|
| Total Initial Investment | $125,000 - $154,000 |
| Franchise Fee | $59,000 |
| Ongoing Royalty Fee | 5.5% of Gross Revenues |
| Metric | Home Instead (Estimated 2025) | Jovie Franchise (FDD Data) |
|---|---|---|
| Initial Investment Range | $125,000 - $154,000 | $107,000 - $163,000 |
| Franchise Fee | $59,000 | $45,000 |
| Royalty Fee | 5.5% | 5% |
| Average Annual Revenue (after 5 yrs) | Over $1.8 Million | $949,773 (Average) |
Alternative Franchise Chain #2: Right At Home
When exploring Jovie franchise alternatives, one strong contender in the home care sector is Right At Home. This franchise has built a solid reputation, making it a noteworthy option for entrepreneurs looking to enter the in-home care market.
Why consider Right at Home?
Right At Home distinguishes itself among home care franchises due to high franchisee satisfaction rates, with over 90% of its franchisees reporting satisfaction with the brand's performance and support during the 2024-2025 period. A significant factor contributing to this is their proprietary 'RightIntel' platform. This tool offers franchisees sophisticated data analytics and benchmarking capabilities, empowering them to optimize their business performance. This technology-driven approach, which aids owners in managing key performance indicators (KPIs), is a crucial differentiator when evaluating various in-home care business models.
With a global presence exceeding 700 locations, Right At Home demonstrates a well-established and replicable business system. Their service offerings, which span both companion care and skilled nursing in select markets, present a clear path for growth and expansion within the senior care franchise landscape.
What does a Right at Home franchise cost?
As of June 2025, the estimated initial investment for a Right At Home franchise ranges from $90,360 to $162,110. This investment range is generally lower than that of a Jovie Franchise Unit, potentially offering a more accessible entry point for aspiring franchisees.
The initial franchise fee is $49,500, and the ongoing royalty fee is set at 5% of gross revenue. These figures are competitive within the home care provider franchise reviews sector. When comparing home care franchise costs, Right At Home presents an attractive option, allowing for a greater allocation of capital towards essential marketing and operational activities during the crucial initial startup phase.
| Initial Investment Range | $90,360 - $162,110 |
| Franchise Fee | $49,500 |
| Royalty Fee | 5% of Gross Revenue |
For those interested in understanding how other franchises operate, you can explore this by reading How Does the Jovie Franchise Work?
Key Considerations for Choosing a Home Care Franchise
- Franchisee Satisfaction: Look for brands with high reported satisfaction levels, as this often indicates strong franchisor support and a viable business model.
- Technology Integration: Franchises that leverage data analytics and proprietary technology can offer a competitive edge in managing and growing your business.
- Scalability and Service Offerings: Consider franchises that provide a range of services, such as companion care and skilled nursing, to cater to a broader client base and support long-term growth.
When considering alternatives to the Jovie franchise, Right At Home emerges as a robust option for those seeking to start an in-home care agency. Its established presence, technological tools, and competitive investment structure make it a compelling choice for individuals looking to invest in a home care franchise opportunity.
Alternative Franchise Chain #3: BrightStar Care
When exploring alternatives to the Jovie franchise, BrightStar Care stands out as a robust option, particularly for those seeking a blend of medical and non-medical home care services. As of 2025, it holds the distinction of being the only major home care franchise to have earned The Joint Commission's Enterprise Champion for Quality award for over a decade consecutively. This consistent recognition underscores their commitment to high-quality care standards, a crucial factor for any aspiring home care franchise owner.
Is BrightStar Care a good franchise?
BrightStar Care offers a comprehensive service model that covers a full spectrum of care, from basic companion services to complex skilled nursing care, catering to all age groups. This wide-ranging service capability positions it as a unique player in the home care franchise market, especially when considering pediatric home care franchise and senior care franchise opportunities. A significant advantage of this model is its potential to generate higher average revenue per client, often estimated to be 25-30% more than agencies focusing solely on non-medical services. This financial upside is a key differentiator for those looking to build a successful in-home care business.
Franchisee support is a cornerstone of the BrightStar Care model. New owners benefit from a dedicated 'Fast Start' director to guide them through the initial stages of business setup and operation. Furthermore, the national accounts program is a substantial asset, actively generating business through partnerships with insurance companies and healthcare systems. This proactive business development support can significantly accelerate growth for new franchisees entering the home healthcare franchise sector.
How much is a BrightStar Care investment?
The initial investment for a BrightStar Care franchise typically ranges from $113,545 to $194,182, as of early 2025. This figure encompasses the initial franchise fee as well as essential working capital required to launch and sustain the business during its early phases.
The franchise fee itself is set at $50,000. In terms of ongoing fees, franchisees pay a royalty fee of 5.25% of their gross revenue. An additional 1-2% is allocated to a national advertising fund, which supports brand-wide marketing initiatives. While these investment figures are comparable to other premium franchise brands, the potential for increased revenue streams through the provision of skilled nursing care makes BrightStar Care a compelling choice for individuals developing a home health care franchise business plan.
Tips for Evaluating Home Care Franchises
- Understand the Service Mix: Compare the types of services offered (e.g., medical vs. non-medical, pediatric vs. senior care) to align with your target market and passion.
- Analyze Revenue Potential: Look at how different service offerings contribute to average revenue per client. Franchises offering skilled nursing often command higher rates.
- Assess Franchisee Support: Evaluate the quality and availability of training, marketing programs, and operational guidance provided by the franchisor.
- Compare Investment Costs: Review initial investment ranges, franchise fees, and ongoing royalty and marketing fees. For context, the initial investment for a Jovie franchise can range from $107,000 to $163,000, with a franchise fee of $45,000.
For those considering a home care franchise opportunity, understanding the nuances of different business models is key. BrightStar Care's commitment to quality and its comprehensive service offering present a strong case for its consideration as one of the best home care franchises besides Jovie.
Alternative Franchise Chain #4: Senior Helpers
For those exploring alternatives to the Jovie franchise, particularly in the burgeoning home care sector, Senior Helpers presents a compelling option. This franchise has carved out a significant niche by focusing on specialized in-home care services, which can be a key differentiator when comparing different home care franchise opportunities.
What services does Senior Helpers offer?
Senior Helpers distinguishes itself through a suite of specialized programs designed to meet complex senior care needs. Their signature offerings include the 'LIFE Profile' assessment tool, which helps create personalized care plans. Furthermore, they provide dedicated care for individuals with Alzheimer's, Dementia, and Parkinson's disease. As of 2025, this specialization allows franchisees to charge approximately 10-15% more than standard companion care rates, fostering stronger financial performance and building robust referral relationships with medical institutions.
Beyond foundational companion and personal care, Senior Helpers also offers wellness watch services. They also assist seniors with transitions, such as moving from a hospital setting back to their homes, addressing critical junctures in a senior's care journey. These offerings provide comprehensive solutions within the in-home care business models.
What is the Senior Helpers franchise fee?
When considering investing in a home care franchise, understanding the financial commitment is crucial. For a Senior Helpers franchise in 2025, the initial franchise fee is $52,500. The total initial investment typically ranges between $127,800 and $171,800. This investment covers various startup costs, aligning with many other home care franchise opportunities.
Ongoing financial obligations include a royalty fee of 5% of gross revenue, which is standard across many franchise systems. Additionally, there's a 2% brand fund fee that supports national marketing initiatives. This fee structure is competitive and falls within the average range for established, top-tier home care franchise businesses, making it a viable consideration for those seeking alternatives to Jovie.
| Franchise Fee (2025) | $52,500 |
| Total Initial Investment (2025) | $127,800 - $171,800 |
| Royalty Fee | 5% |
| Brand Fund Fee | 2% |
Tips for Comparing Home Care Franchises
- Analyze Specialization: Look for franchises that offer specialized services, as these can command higher rates and create stronger market positioning.
- Review Financials Carefully: Compare initial investment, royalty fees, and marketing contributions across different brands. The How Much Does a Jovie Franchise Cost? page can be a useful benchmark.
- Understand the Support System: Evaluate the training, operational support, and marketing assistance provided by the franchisor to ensure it aligns with your business goals.
When comparing this to the Jovie franchise, it's important to note the different service focuses. While Jovie might offer a broader range of in-home care, Senior Helpers' emphasis on specialized medical conditions can lead to different revenue streams and client demographics. For instance, the average annual revenue per unit for Jovie is reported at $949,773, with a median of $1,039,046. Senior Helpers' ability to charge higher rates for specialized care, as mentioned, can influence their revenue potential. Understanding these nuances is key to making an informed decision when starting an in-home care agency or expanding your portfolio.
Alternative Franchise Chain #5: Visiting Angels
For those exploring alternatives to the Jovie franchise, Visiting Angels stands out as a strong contender in the home care franchise sector. This brand is recognized for its unique 'franchisee-first' approach, a model that emphasizes franchisee satisfaction. A key element contributing to this is its distinctive royalty fee structure.
Why choose Visiting Angels?
Unlike many in-home care business models that charge a percentage of revenue, Visiting Angels utilizes a fixed, flat-rate royalty fee. For 2025, this fee can start as low as $450 per month in the initial years, capping at a set amount. This structure allows franchisees to retain a greater share of their profits as their business scales, a significant advantage over the typical 5-7% royalty rates common in the industry. Furthermore, the brand's commitment to national advertising is substantial. In 2024 alone, their national campaigns successfully generated over 1 million client inquiries, providing a consistent lead flow for their franchisees.
What are Visiting Angels' franchise costs?
The overall investment required to launch a Visiting Angels franchise is estimated to be between $89,950 and $134,950 as of June 2025. This positions it as a more accessible option among leading home care franchises. The initial franchise fee, which typically ranges from $52,950 to $69,950, is dependent on the size of the exclusive, protected territory granted to the franchisee. This combination of a manageable initial investment and a predictable, fixed royalty fee makes Visiting Angels a financially attractive choice when comparing home care franchise costs and is often cited as one of the best home care franchises available.
| Investment Range: | $89,950 - $134,950 (as of June 2025) |
| Initial Franchise Fee: | $52,950 - $69,950 |
| Royalty Fee Structure: | Fixed, flat-rate (as low as $450/month in early years in 2025) |
| National Inquiries (2024): | Over 1 million generated |
Tips for Evaluating Home Care Franchises
- Analyze the Royalty Structure: Compare percentage-based royalties against fixed fees to understand long-term profit potential. A fixed fee can be more beneficial as your revenue grows.
- Assess Lead Generation Support: Inquire about the franchisor's national and local marketing efforts and how they translate into qualified leads for franchisees.
- Review Franchisee Satisfaction: Look for brands consistently ranked high in franchisee satisfaction, as this often indicates a supportive system and a viable business model.
- Compare Initial Investment: Understand the total cost, including franchise fees, working capital, and other startup expenses, to ensure it aligns with your financial capacity.
When considering alternatives to the Jovie franchise, particularly for those interested in senior care franchise or pediatric home care franchise opportunities, Visiting Angels presents a compelling case through its franchisee-centric model and robust lead generation. This makes it a noteworthy option among other in-home care franchise options for entrepreneurs looking to start an in-home care agency.