What Are Some Alternatives to the Embassy Suites Franchise?

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What Are Alternative Franchise Chains to Embassy Suites Franchise


Considering alternatives to the Embassy Suites franchise? If you're looking for a hotel franchise that offers a distinct guest experience and a strong market presence, exploring other options is a smart move. Discover what makes other brands stand out and how they align with your investment goals. Dive into our comprehensive Embassy Suites Franchise Business Plan Template to guide your strategic planning.

What Are Some Alternatives to the Embassy Suites Franchise?
# Alternative Franchise Chain Name Description
1 Homewood Suites by Hilton

Homewood Suites by Hilton is a direct competitor offering an upscale extended-stay experience with spacious suites and full kitchens, presenting a more operationally efficient model than Embassy Suites.

With over 540 locations and strong financial performance, it provides a compelling, lower-cost investment alternative within the Hilton portfolio.

2 Staybridge Suites by IHG

Staybridge Suites by IHG is a well-established upscale extended-stay brand that offers a more cost-effective 'The Social' evening reception, differentiating it from Embassy Suites.

With a brand refresh underway and a competitive investment range, it leverages IHG's global reach and loyalty program for strong franchisee appeal.

3 Home2 Suites by Hilton

Home2 Suites by Hilton is a premier lower-cost alternative in the upper-midscale segment, featuring a contemporary, eco-friendly, all-suite product with significantly lower development costs.

Experiencing explosive growth with over 600 hotels, its innovative design and operational efficiency make it an attractive investment for suite-style accommodations.





Key Takeaways

  • Embassy Suites Franchise Units represent a high investment level, with alternatives like Home2 Suites by Hilton and Staybridge Suites offering lower entry points ($12-$20 million and $15-$25 million respectively) compared to Embassy Suites' potential $50+ million for new construction.
  • While Embassy Suites boasts strong brand recognition and guest loyalty due to amenities like complimentary breakfast and evening receptions, its high initial investment, substantial property footprint, and significant operational costs (especially food and beverage) are notable drawbacks.
  • Key competitors to Embassy Suites in the all-suite segment include Residence Inn by Marriott, Hyatt House, and Homewood Suites by Hilton, each offering similar suite-style accommodations with varying investment levels and operational models.
  • The upscale all-suite hotel segment, where Embassy Suites operates, shows strong performance with a 4.5% year-over-year RevPAR growth, slightly outpacing the overall industry, with brands like Residence Inn reporting higher occupancy rates in urban markets.
  • When choosing a hotel franchise beyond Embassy Suites, investors should consider their target market, investment capacity, and conduct thorough brand comparisons focusing on RevPAR index, fee structures, and operational efficiency, with brands like Home2 Suites and TownePlace Suites offering more contemporary and cost-effective models.


What Alternative Embassy Suites Franchise Unit Franchise Options Exist?

When considering an all-suite hotel franchise, it's wise to explore options beyond a specific brand. Several major hotel groups offer compelling alternatives that provide similar guest experiences and investment opportunities. As of June 2025, brands like Residence Inn, Hyatt House, and Staybridge Suites stand out as strong Embassy Suites franchise alternatives. These brands are frequently cited among the best hotel franchises to own, thanks to their established brand recognition and sophisticated reservation systems.

What are the best all-suite hotel franchises?

  • Major hotel groups such as Marriott, Hyatt, and IHG present key alternatives to the Embassy Suites franchise.
  • Brands like Residence Inn, Hyatt House, and Staybridge Suites offer comparable all-suite accommodations and amenities, making them top contenders in the all-suite hotel franchise market.
  • These alternatives are considered some of the best hotel franchises to own due to their strong brand equity and robust reservation networks.
  • A 2025 hotel brand comparison reveals that the upscale all-suite segment, where Embassy Suites competes, experienced a revenue per available room (RevPAR) growth of approximately 45% year-over-year.
  • This growth rate slightly surpasses the overall hotel industry's 41% expansion.
  • For instance, Residence Inn by Marriott reports an average occupancy rate of 78% in urban markets, a figure that edges out Embassy Suites' average of 76%.
  • Emerging opportunities are also present in the upper-midscale all-suite category, with Home2 Suites by Hilton showing significant expansion, increasing its footprint by over 12% in the past year. This brand offers a more contemporary and potentially cost-effective model for investors seeking franchise opportunities similar to Embassy Suites.

What are the pros and cons of Embassy Suites franchise?

An Embassy Suites franchise unit boasts significant advantages, including strong brand recognition under the Hilton umbrella, high guest loyalty fostered by complimentary cooked-to-order breakfast and evening receptions, and a premium average daily rate (ADR). However, these benefits come with considerable investment. The cons include a very high initial investment, substantial property footprint requirements, and significant operational costs, particularly those related to its food and beverage services.

Financially, the pros are reflected in its high ADR, which is projected to average $185 in 2025. Conversely, the cons are evident in the initial investment, which can range from $15 million to over $80 million, positioning it as one of the more capital-intensive hotel franchise investments available. Understanding these figures is crucial for anyone considering How Much Does an Embassy Suites Franchise Owner Make?

A notable con is the age of the brand's property portfolio in certain markets, with an estimated 30% of properties exceeding 25 years old. This often necessitates significant Property Improvement Plans (PIPs), which can add an additional $3 million to $7 million to the investment upon acquisition or relicensing.


Tips for Evaluating Hotel Franchise Alternatives

  • Research Brand Performance: Look beyond brand recognition and delve into recent performance data, such as RevPAR growth and occupancy rates for different hotel segments.
  • Analyze Investment Requirements: Compare the total initial investment, including franchise fees, construction, FF&E, and working capital, for various brands. For Embassy Suites, the initial investment can range from $17,954,895 to $85,698,315.
  • Understand Operational Demands: Consider the operational complexity, particularly the food and beverage components, which can significantly impact staffing needs and costs.
  • Assess Market Saturation: Evaluate the competitive landscape in your target market for similar all-suite or extended-stay brands.
  • Review Franchise Agreements Carefully: Pay close attention to royalty fees (Embassy Suites' is 3.50%), marketing fees (4%), and any mandatory renovation or upgrade clauses.



What Are The Investment Level Alternatives?

When exploring hotel franchise investment opportunities, understanding the varying investment levels is crucial. For instance, an Embassy Suites franchise unit typically represents one of the higher investment points within the all-suite hotel category. For new construction, this can often surpass $50 million.

What is the Embassy Suites franchise cost comparison?

Comparing investment levels, lower-cost hotel franchise alternatives to Embassy Suites include brands like Home2 Suites by Hilton, with total investments generally ranging between $12 million and $20 million as of 2025. Staybridge Suites is another option, averaging between $15 million and $25 million in total investment during the same period. The initial franchise fee also presents a significant difference; an Embassy Suites franchise unit requires a $100,000 fee. In contrast, brands like Residence Inn have an initial fee of $75,000, and Hyatt House is around $60,000 plus a variable component. This highlights a substantial upfront cost disparity when considering alternative hotel franchises.

Ongoing royalty fees also vary. Embassy Suites charges a 5% royalty fee on gross rooms revenue, alongside a 4% program fee. Many mid-scale hotel franchise options, such as Home2 Suites, often have a combined royalty and marketing fee structure closer to 9-10%. However, this is typically applied to a lower RevPAR (Revenue Per Available Room), which can alter the long-term cost profile.

How to choose a hotel franchise besides Embassy Suites?

To effectively choose a hotel franchise besides an Embassy Suites franchise unit, investors in 2025 should begin by clearly defining their target market, whether it's business travelers, leisure guests, or those seeking extended stays. Equally important is assessing your investment capacity. Following this, conduct a thorough hotel brand comparison, paying close attention to the RevPAR index, the structure of royalty fees, and the required amenities for each brand. For a comprehensive overview of the brand's offerings, consider reading What are the Pros and Cons of Owning an Embassy Suites Franchise?

When comparing Embassy Suites with Marriott extended-stay franchises such as Residence Inn, it's important to note operational differences. Residence Inn's operating model is generally simpler, often featuring a complimentary buffet breakfast. This contrasts with Embassy Suites' more labor-intensive cooked-to-order service. Consequently, Residence Inn typically boasts an average operating margin of 35-40%, while Embassy Suites averages 30-35% due to higher food and beverage costs.

Evaluating franchise options for extended-stay hotels also necessitates examining brand growth and development pipelines. As of early 2025, Home2 Suites by Hilton has an impressive development pipeline with over 450 hotels planned. This indicates strong developer interest and significant market momentum, which is a critical factor when investing in hotel franchises other than Embassy Suites.



Which Brands Offer Suite Style Accommodations?

When considering hotel franchise investment opportunities, particularly if you're exploring alternatives to the Embassy Suites franchise model, several brands excel in offering suite-style accommodations. These options cater to various market segments and investment levels.

What are franchise brands offering suite style accommodations?

The all-suite hotel segment presents numerous franchise opportunities, offering strong Embassy Suites competitor franchise options. These range from top-tier, upscale brands to more accessible mid-scale choices. For those seeking premium all-suite experiences, brands like Hyatt House, Homewood Suites, and Residence Inn are prominent. In the mid-scale category, Home2 Suites by Hilton, TownePlace Suites by Marriott, and Staybridge Suites by IHG provide compelling suite-style accommodations.

The demand for this type of lodging remains robust. As of Q1 2025, the all-suite segment, encompassing both upscale and mid-scale properties, represents approximately 18% of the total hotel room supply in the USA. Projections indicate a healthy growth trajectory, with new construction starts in this segment expected to increase by 5% for the year. This data underscores a thriving market for franchise brands specializing in suite accommodations.

For investors looking for a potentially lower entry barrier, investing in a mid-scale hotel franchise with suites, such as TownePlace Suites, is a strategic consideration. The average development cost per key for TownePlace Suites is approximately $145,000. This contrasts with the higher investment required for upscale brands like Embassy Suites, where the cost per key can exceed $250,000.

Are there alternatives to Hilton Garden Inn franchise?

Certainly, there are excellent alternatives to a Hilton Garden Inn franchise, especially for those interested in the focused-service upscale segment, which often overlaps with the appeal of an Embassy Suites franchise unit. Key competitors in this space include Hyatt Place, Courtyard by Marriott, and AC Hotels by Marriott. These brands are well-regarded for their consistent performance and appeal to business travelers.

A 2025 performance analysis highlights Hyatt Place as a strong contender, consistently achieving a RevPAR (Revenue Per Available Room) index at or above 110 against its competitive set. This makes it one of the best hotel franchises to own. Its operational efficiency is enhanced by a combined lobby, bar, and cafe area.

Courtyard by Marriott is another primary competitor, boasting a substantial portfolio of over 1,200 properties. Its affiliation with the Marriott Bonvoy loyalty program provides a significant advantage. The estimated initial investment for a new Courtyard by Marriott build ranges between $13 million and $28 million, presenting a different scale of investment compared to an Embassy Suites franchise unit, yet competing for the same target demographic of corporate travelers.


Tips for Evaluating Hotel Franchise Alternatives

  • Analyze Unit-Level Economics: Always review the franchisee statements in the Franchise Disclosure Document (FDD) to understand actual revenue and profitability. For example, while Embassy Suites shows an average annual revenue per unit of $4,195,000, understanding the operating expenses and EBITDA is crucial for comparable analysis.
  • Consider Market Saturation: Research the local market for hotels. A market with many existing suite-style hotels might present more competition, whereas a less saturated market could offer greater growth potential for a new franchise.
  • Evaluate Brand Support and Systems: Beyond the accommodations, assess the franchisor's support systems, including marketing, training, and technology. A strong franchisor can significantly impact your success.



Hyatt House

Is Hyatt House a good franchise opportunity?

Hyatt House stands out as a compelling franchise opportunity, especially for those exploring alternatives to the Embassy Suites franchise in 2025. It's a strong contender for investors looking for a modern, upscale, extended-stay brand that benefits from the robust World of Hyatt loyalty program.

As of the close of 2024, Hyatt House demonstrated solid performance, reporting an average occupancy rate of 77% and an Average Daily Rate (ADR) of $162. The brand's Revenue Per Available Room (RevPAR) has seen an estimated 6% growth over the past year, exceeding the average for the upscale hotel segment. For a new 125-room Hyatt House, the projected total initial investment in 2025 is anticipated to range between $18 million and $26 million. The brand's design, featuring efficient prototypes and adaptable social spaces, is engineered to boost both revenue generation and operational efficiencies.

How does Hyatt House compare to Embassy Suites?

When comparing Hyatt House to an Embassy Suites franchise unit, Hyatt House presents itself as a more contemporary and adaptable choice. Its core focus is on the extended-stay market, offering full kitchens in every suite, which particularly appeals to long-term business travelers. In contrast, Embassy Suites caters to a broader audience, including both transient business and leisure guests, and offers a more traditional hotel atmosphere.

A notable difference is the required land footprint. Hyatt House typically requires a smaller site, generally between 2.5 to 3 acres, whereas an Embassy Suites Franchise Unit, with its signature large, open-atrium design, often necessitates 4 to 5 acres. This disparity can make site selection for Hyatt House more accessible and potentially more cost-effective.

Both brands provide complimentary breakfast. However, Hyatt House offers a buffet-style service, which is generally less labor-intensive than the made-to-order breakfast at Embassy Suites. This operational distinction contributes to Hyatt House's more streamlined cost structure, a significant factor for investors considering hotel franchises beyond Embassy Suites.

Here's a comparative look at key aspects:

Feature Hyatt House Embassy Suites
Target Guest Extended-stay business travelers Mix of transient business and leisure travelers
Suite Amenities Full kitchens in every suite Two-room suites with separate living/sleeping areas
Land Requirement 2.5 - 3 acres 4 - 5 acres
Breakfast Service Buffet-style Cooked-to-order

Key Considerations for Hotel Franchise Investment

  • Market Research: Thoroughly investigate local demand for extended-stay accommodations versus traditional hotel stays.
  • Operational Efficiency: Evaluate the labor requirements and service models of different brands, as this directly impacts profitability.
  • Brand Strength: Consider the power of the parent company's loyalty program and its ability to drive repeat business.

When evaluating franchise opportunities similar to Embassy Suites, understanding the nuances of each brand is crucial. For instance, while Embassy Suites has a strong presence, exploring brands like Hyatt House provides an avenue into the growing extended-stay segment with a modern approach. For a detailed breakdown of costs associated with Embassy Suites, you can refer to How Much Does an Embassy Suites Franchise Cost?



Residence Inn By Marriott

Is Residence Inn a profitable franchise?

When looking for Embassy Suites franchise alternatives, Residence Inn by Marriott stands out as a highly profitable all-suite hotel franchise option. It consistently delivers strong financial performance and high franchisee satisfaction, making it a top competitor in the market.

For 2024, the average gross operating profit (GOP) margin for a Residence Inn franchise was approximately 38%. This figure is notable as it's about 3-5 percentage points higher than the average for the upscale hotel segment. Projections for mid-2025 indicate that the brand's Revenue Per Available Room (RevPAR) is expected to reach $128. This is supported by an anticipated Average Daily Rate (ADR) of $165 and an occupancy rate of 77.5%.

A significant advantage for Residence Inn franchisees is its integration with the Marriott Bonvoy loyalty program. With over 196 million members as of early 2025, this program contributes, on average, over 55% of room nights booked. This high contribution from loyal guests effectively reduces customer acquisition costs for franchisees.

How does Residence Inn investment compare to Embassy Suites?

The investment required for a Residence Inn franchise is considerably lower when compared to an Embassy Suites franchise unit, positioning it as a more accessible hotel franchise investment opportunity. For a new-build Residence Inn in 2025, the estimated total investment ranges from $16 million to $27 million.

The initial franchise fee for a Residence Inn is $75,000, which is $25,000 less than the fee for an Embassy Suites franchise unit. In terms of ongoing costs, the combined royalty and marketing fees are 9.5% of gross room revenue. This is a competitive rate within the hotel franchising industry.

When you compare Embassy Suites with Marriott's extended-stay franchises like Residence Inn, a key differentiator is the operational model. Residence Inn's approach is generally leaner, as it doesn't offer the large-scale evening receptions or made-to-order breakfast services that Embassy Suites provides. This typically translates into lower ongoing operational expenses and a more streamlined path to profitability for Residence Inn franchisees. For a deeper dive into the costs associated with Embassy Suites, you can explore How Much Does an Embassy Suites Franchise Cost?.

Investment Range Initial Franchise Fee Total Fees (Royalty + Marketing)
Residence Inn: $16M - $27M (2025 est.) $75,000 9.5% of Gross Room Revenue
Embassy Suites: $17.9M - $85.7M (FDD Data) $75,000 (FDD Data) 3.5% Royalty + 4% Marketing = 7.5% of Gross Room Revenue (FDD Data)

Tips for Choosing Between Hotel Franchises

  • Analyze operational differences: Understand the day-to-day requirements and staffing needs for each brand.
  • Review loyalty program impact: Consider how a strong existing loyalty program can drive business.
  • Compare total investment costs: Look beyond just the initial franchise fee to the complete capital outlay.
  • Evaluate projected profitability: Research average profit margins and RevPAR figures for comparable brands.



Homewood Suites By Hilton

For those exploring alternatives to an Embassy Suites franchise, Homewood Suites by Hilton presents a compelling option. It's a direct competitor operating within the same brand family, but with a distinct focus on the upscale extended-stay market. This allows for a potentially more streamlined operational model compared to Embassy Suites.

Is Homewood Suites a good alternative?

Homewood Suites is indeed a strong alternative. As of Q1 2025, the brand boasts over 540 locations and continues to expand. What sets it apart is its emphasis on spacious suites equipped with full kitchens and a complimentary grocery shopping service, features highly valued by guests seeking longer stays. This focus contributes to a high guest satisfaction score, making it a desirable franchise opportunity for investors looking for a similar, yet differentiated, all-suite hotel franchise.

Financially, Homewood Suites demonstrates consistent strength. In 2024, the brand achieved an average RevPAR of $115 and maintained an average occupancy rate of 75%. These figures position it as one of the best hotel franchises to own for those interested in investment opportunities akin to Embassy Suites but with a different service proposition.

What is the cost of a Homewood Suites franchise?

The investment required to develop a new Homewood Suites hotel in 2025 typically ranges between $14 million and $24 million. This offers a significant cost saving when compared to the higher end of the investment spectrum for an Embassy Suites Franchise Unit, potentially making it a more accessible choice for many developers.

The initial franchise fee stands at $75,000. On an ongoing basis, franchisees pay a royalty fee of 5.5% of gross rooms revenue, plus an additional 4% program fee that covers marketing and reservations. This fee structure is consistent with Hilton's upscale brand offerings.

This investment level makes Homewood Suites highly competitive within the landscape of all-suite hotel franchise options, standing alongside other reputable brands like Residence Inn and Hyatt House. It provides a solid, Hilton-backed brand choice for investors seeking suite-style accommodations without the substantial capital commitment that might be associated with other brands.


Key Financial Benchmarks for Homewood Suites (2024-2025 Estimates)

  • Estimated Total Investment: $14 million - $24 million
  • Initial Franchise Fee: $75,000
  • Ongoing Royalty Fee: 5.5% of Gross Rooms Revenue
  • Marketing Program Fee: 4%
  • Average RevPAR (2024): $115
  • Average Occupancy Rate (2024): 75%
  • Number of Locations (Q1 2025): Over 540

Aspect Homewood Suites by Hilton Embassy Suites (General Comparison)
Target Market Upscale Extended-Stay Upscale All-Suite (often for shorter stays, but accommodates extended)
Key Amenities Full Kitchens, Complimentary Grocery Shopping Open Atrium, Evening Reception, Breakfast Included
Operational Model Focus on efficient extended-stay operations Full-service, often with more extensive F&B
Estimated Initial Investment $14M - $24M $17.9M - $85.7M (based on FDD data)
Initial Franchise Fee $75,000 $75,000 (based on FDD data)
Royalty Fee 5.5% 3.5% (based on FDD data)


Staybridge Suites By Ihg

When exploring alternatives to an Embassy Suites franchise, Staybridge Suites by IHG emerges as a compelling option for investors looking to enter the extended-stay hotel market.

Why consider a Staybridge Suites franchise?

Staybridge Suites stands out as a robust alternative due to its established presence in the upscale extended-stay segment. It benefits significantly from the global reach of IHG and its well-regarded One Rewards loyalty program, providing a strong foundation for new franchisees. The brand differentiates itself with a unique guest experience, including 'The Social,' an evening reception held three nights a week. This approach is more cost-effective for franchisees compared to the daily receptions offered by some competitors, striking a balance between desirable amenities and operational efficiency.

Furthermore, as of 2025, Staybridge Suites is actively implementing a brand refresh with its 'Next-Gen' prototype. This initiative is designed to reduce new construction costs by an estimated 10% and enhance operational flow, presenting a fresh and potentially more profitable hotel franchise opportunity for investors.

What are the Staybridge Suites investment requirements?

For a new 110-suite Staybridge Suites hotel, the estimated total investment as of June 2025 falls between $15 million and $25 million. This investment range positions it as a direct competitor to other established brands like Homewood Suites and Residence Inn in terms of capital outlay.

The initial franchise fee is set at $60,000. Ongoing fees include a royalty fee of 5% of gross room revenue, alongside a 3.5% fee for marketing and reservations. This fee structure is highly competitive within the all-suite hotel franchise landscape.

In 2024, Staybridge Suites reported a Revenue Per Available Room (RevPAR) of approximately $109, with an average occupancy rate of 74%. With the introduction of the new prototype and the backing of IHG's extensive global system, these figures are projected to experience a 3-5% increase over the next 18 months.

Investment Range Initial Franchise Fee Ongoing Royalty Marketing Fee
$15M - $25M (as of June 2025) $60,000 5% of Gross Room Revenue 3.5%
2024 RevPAR 2024 Occupancy Projected Growth (18 months)
~$109 74% 3-5%

Tips for Evaluating Hotel Franchises

  • Analyze the Brand's Competitive Positioning: Understand how the brand differentiates itself in the market, especially in comparison to alternatives like Embassy Suites.
  • Review Prototype Costs: Investigate any new prototypes or refreshes, as these can impact initial investment and operational efficiency. The 10% projected cost reduction for the Staybridge Suites Next-Gen prototype is a significant factor.
  • Scrutinize Fee Structures: Compare royalty, marketing, and other fees across different franchise opportunities to ensure they align with your financial projections.
  • Assess Performance Metrics: Look at RevPAR, occupancy rates, and average daily rates (ADR) to gauge the brand's current market performance and future potential.
  • Understand Loyalty Programs: A strong loyalty program, like IHG's One Rewards, can drive repeat business and contribute to higher occupancy.

For those considering hotel franchise investment opportunities, understanding the nuances between brands is crucial. When comparing franchise opportunities similar to Embassy Suites, Staybridge Suites offers a distinct value proposition within the extended-stay segment.



Home2 Suites by Hilton

Is Home2 Suites a lower-cost alternative?

When exploring alternatives to the Embassy Suites franchise, Home2 Suites by Hilton emerges as a strong contender in the upper-midscale segment. This brand offers a contemporary, eco-friendly, all-suite product that often comes with a significantly lower development cost compared to Embassy Suites. This makes it an attractive option for investors looking for hotel franchise investment opportunities with a more accessible entry point.

The brand's growth trajectory is impressive, positioning it as one of the fastest-growing brands within Hilton's portfolio. As of early 2025, there are over 600 Home2 Suites hotels open, a testament to its widespread appeal among both franchisees and guests. This rapid expansion signifies robust franchisee demand and strong consumer acceptance, making it a noteworthy choice among alternative hotel franchises.

Home2 Suites differentiates itself with innovative design elements like the 'Oasis' lobby and the unique Spin2 Cycle, which cleverly combines a fitness center with a laundry facility. These features enhance the guest experience while promoting operational efficiency, a critical consideration for anyone investing in a mid-scale hotel franchise.

What is the investment for a Home2 Suites?

The total investment for a new-build Home2 Suites hotel in 2025 typically ranges between $12 million and $20 million. This investment range positions it as one of the more accessible all-suite hotel franchise options from a major brand family, especially when contrasted with the higher investment tiers of some other brands.

The initial franchise fee for Home2 Suites stands at $60,000. Ongoing fees include a royalty of 5% of room revenue and a program fee of 4%. While these percentages are in line with other Hilton focused-service brands, they are applied to a business model with a demonstrably lower cost basis than an Embassy Suites franchise unit. Understanding these costs is crucial when performing an Embassy Suites franchise cost comparison.

With an average 2024 RevPAR (Revenue Per Available Room) of $98 and a development cost per key generally falling between $130,000-$150,000, Home2 Suites presents a compelling return-on-investment profile. This makes it an appealing choice for developers seeking franchise brands offering suite style accommodations that balance modern appeal with financial viability, standing out among hotel brand comparisons for potential investors.


Key Considerations for Home2 Suites Investment

  • Lower Development Costs: Generally more accessible than higher-tier all-suite brands.
  • Strong Growth: Rapid expansion indicates market demand and brand support.
  • Innovative Amenities: Unique features can enhance guest satisfaction and operational efficiency.
  • Brand Recognition: Backed by Hilton, offering established systems and support.

Investment Range (2025) $12 million - $20 million
Initial Franchise Fee $60,000
Ongoing Royalty Fee 5% of room revenue
Program Fee 4%
Average RevPAR (2024) $98
Development Cost per Key $130,000 - $150,000