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Hand and Stone Massage and Facial Spa Franchise ProfileHealth & Beauty Franchises > Spas |
To open a Hand and Stone Massage and Facial Spa franchise, the initial investment ranges from $526,791 to $691,311. This includes a franchise fee of $49,500, with ongoing royalty fees set at 5% and a marketing fee of 1%. Prospective franchisees should have cash reserves between $70,000 and $90,000 and a net worth of $500,000 to $1,000,000 to qualify for ownership.
Hand and Stone Massage and Facial Spa franchises have demonstrated strong revenue potential, with average annual revenue per unit reported at $2,038,640. The median annual revenue is even higher at $1,751,944, showcasing the brand's ability to generate significant income for franchisees. The lowest annual revenue recorded is $1,139,939, while the highest reaches $3,288,793, indicating a wide range of performance across locations.
Franchisees can expect a gross profit margin of approximately 39.5%, with cost of goods sold (COGS) accounting for about 60.5% of total revenue. Operating expenses are significant, totaling around $1,631,460 annually. This includes labor, occupancy costs, royalties, and other operating costs. It's essential for franchisees to manage these expenses carefully to ensure profitability.
The Hand and Stone franchise model allows for a relatively quick return on investment, with a breakeven time estimated at 18 months. Franchisees can expect to recoup their initial investment within about 10 months, making it an attractive option for those looking to enter the wellness and beauty industry with a proven business model. This rapid payback period can be a key factor in assessing the viability of this franchise opportunity.
Hand and Stone Massage and Facial Spa Franchise Financial Requirements
Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.
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Hand and Stone Massage and Facial Spa Franchise Unit Growth Summary
A breakdown of corporate, franchised, and total units, with yearly net changes.
Total Units
Franchised Units
Corporate Units
| Units | 2020 | 2021 | 2022 |
|---|---|---|---|
| Total Units | 421 | 461 | 475 |
| Net Change YoY | 40 | 14 | |
| Franchised Units | 419 | 449 | 461 |
| Net Change YoY | 30 | 12 | |
| Corporate Units | 2 | 12 | 14 |
| Net Change YoY | 10 | 2 |
Hand and Stone Massage and Facial Spa is a leading franchise in the wellness industry, specializing in affordable massage and skincare services. Established with a focus on providing a relaxing and rejuvenating experience, Hand and Stone operates over 460 locations across North America. The brand is dedicated to enhancing the well-being of its clients through a variety of services, including therapeutic massages, facials, and other skincare treatments, all delivered in a tranquil environment.
Investing in a Hand and Stone franchise presents an exciting opportunity for aspiring entrepreneurs. With a relatively low initial investment ranging from $526,791 to $691,311, franchisees can tap into a growing market focused on health and wellness. The franchise model has shown resilience and profitability, making it an attractive option for those looking to enter the service industry.
The average annual revenue per unit for Hand and Stone is approximately $1,320,890, with a median annual revenue of $1,751,944. This strong financial performance highlights the brand's potential for profitability. Franchisees can expect a breakeven timeframe of around 18 months and an investment payback period of just 10 months, making it a compelling investment choice.
Franchisees are required to pay a royalty fee of 5% of gross sales, along with a marketing fee of 1%. The initial franchise fee is set at $49,500, which grants new franchisees access to the established brand, training, and ongoing support. These fees contribute to the collective marketing and operational success of the franchise network.
Hand and Stone Massage and Facial Spa is owned by Hand and Stone Franchise Corp., which continues to expand its footprint in the wellness sector. The company operates both franchised and corporate-owned units, with a notable increase in corporate locations from 2 in 2020 to 14 in 2022. This growth reflects the brand's commitment to strengthening its market presence and providing support to franchisees.
At Hand and Stone, the mission is to provide high-quality massage and skincare services that promote relaxation and wellness. The brand emphasizes exceptional customer service, ensuring that every client enjoys a personalized experience tailored to their individual needs. With a focus on continuous improvement and innovation, Hand and Stone aims to be the preferred destination for clients seeking rejuvenation and self-care.
Frequently Asked Questions
The initial investment for a Hand and Stone franchise ranges from $526,791 to $691,311. This includes the franchise fee, equipment, leasehold improvements, and other startup costs.