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Description
Investment Icon

What Are the Initial Investment Requirements for a European Wax Center Franchise?

To open a European Wax Center franchise, you will need an initial investment ranging from $396,600 to $554,950. This includes a franchise fee of $45,000. Additionally, you should have liquid cash available between $45,000 and $75,000 and a net worth of $200,000 to $400,000. Understanding these financial commitments is crucial for aspiring franchisees to ensure they are prepared for the costs associated with starting and operating a franchise.

Fees Icon

What Are the Ongoing Fees for European Wax Center Franchisees?

European Wax Center franchisees are required to pay a royalty fee of 6% of their gross revenue, along with a marketing fee of 3%. These ongoing fees are essential for maintaining brand standards and supporting marketing efforts that drive customer traffic. Franchisees should factor these costs into their financial projections to maintain profitability.

Revenue Icon

What Is the Average Revenue Potential for a European Wax Center Franchise?

The average annual revenue for a European Wax Center franchise unit is approximately $1,000,000, with a median revenue of $1,044,000. The revenue can vary, with the lowest reported at $390,000 and the highest at $1,200,000. This revenue potential highlights the lucrative nature of the franchise, making it an attractive option for investors looking to enter the beauty and personal care industry.

Breakeven Icon

How Long Does It Take to Break Even and Pay Back Your Investment?

Franchisees can expect to break even within about 18 months and achieve a full payback on their initial investment within 24 months. These timeframes are critical for potential franchisees to consider, as they provide insights into the financial viability and cash flow expectations for running a European Wax Center franchise. Understanding the breakeven period can help in planning for future growth and sustainability.

European Wax Center Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$200,000 - $400,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

24 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$45,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

6.00%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

3.00%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

18 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$396,600 - $554,950
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$45,000 - $75,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$220,000
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$1,044,000
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,200,000
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$390,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Health & Beauty Franchises
Category icon A more specific division within the broader industry.

i Category:

Cosmetic Services
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

David Berg
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

600 Silks Run, Suite 2270, Hallandale Beach, FL 33009
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2012
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

EWC Franchise, LLC

European Wax Center Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

944
The number of locations owned by independent franchisees.

Franchised Units i

938
The number of locations owned and run by the franchisor.

Corporate Units i

6
Units 2020 2021 2022
Total Units 748 794 854
Net Change YoY 46 60
Franchised Units 743 789 848
Net Change YoY 46 59
Corporate Units 5 5 6
Net Change YoY 0 1
Investment About

Investment Overview

The European Wax Center franchise offers a range of investment costs, with a low initial investment of $396,600 and a high of $554,950. The initial franchise fee is set at $45,000, while ongoing royalty and marketing fees are 6% and 3% of gross sales, respectively. Prospective franchisees should have cash reserves between $45,000 and $75,000 and a net worth of $200,000 to $400,000 to qualify for ownership.

Potential About

Revenue Potential

Franchisees can expect average annual revenues around $1,000,000, with median revenues reported at $1,044,000. The lowest annual revenue per unit stands at $390,000, while the highest can reach up to $1,200,000. This strong revenue potential highlights the brand's appeal and operational effectiveness in the waxing industry.

Metrics About

Franchise Growth

European Wax Center has shown consistent growth in its franchise network, increasing the number of franchised units from 743 in 2020 to 848 in 2022. This growth trend reflects the brand's strong market presence and the increasing demand for personal grooming services. The total units, including corporate locations, have also risen steadily over the years.

Fees About

Financial Performance

The average profit and loss metrics for European Wax Center indicate a healthy financial structure. With a gross profit margin of 70% and an EBITDA of 20%, franchisees can expect to maintain a solid return on their investments. Operating expenses are around 50% of revenue, allowing for significant profitability if managed effectively.

Breakeven About

Operational Costs

Franchisees should be prepared for various operational expenses, which typically range from $70,700 to $124,500 annually. Key expenses include real estate costs between $6,700 and $10,000, utilities, grand opening advertising, and legal/accounting fees. Proper budgeting for these expenses is crucial to ensure smooth operations and financial stability.

Units About

Breakeven and Payback

The breakeven period for a European Wax Center franchise is approximately 18 months, with an investment payback timeframe of around 24 months. This relatively quick return on investment makes it an attractive option for aspiring entrepreneurs looking to enter the beauty and personal care market with a proven business model.

Frequently Asked Questions

The initial investment for a European Wax Center franchise ranges from $396,600 to $554,950, which includes the franchise fee and other startup costs.