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Deka Lash Franchise ProfileHealth & Beauty Franchises > Cosmetic Services |
How Much Does it Cost to Open a Deka Lash Franchise?
Starting a Deka Lash franchise requires an initial investment ranging from $285,900 to $460,850. This investment includes an initial franchise fee of $59,900. To qualify for ownership, candidates must meet specific financial requirements, including a minimum net worth of $500,000 and at least $100,000 in liquid cash. Once operational, franchisees are responsible for ongoing costs, such as a 6% royalty fee on gross sales and a 2% marketing fee to support brand growth and national advertising efforts.
What is the Financial Performance and Growth of Deka Lash?
Deka Lash has demonstrated consistent growth in its franchise network, expanding from 103 franchised units in 2021 to 130 units by 2023. The brand also maintains a corporate presence with 6 company-owned locations as of 2024. Based on available data, the median annual revenue per unit is $500,000. For new owners, the average breakeven time is approximately 9 months, though it is important to note that the calculated investment payback period can extend to 124 months depending on individual unit performance and market conditions.
Why Should You Consider a Deka Lash Franchise?
Deka Lash is a leader in the beauty and wellness industry, specializing in semi-permanent eyelash extensions and brow services. The brand offers a modern, high-end studio experience that appeals to a loyal customer base seeking routine beauty maintenance. With a proven business model and a growing footprint across the country, Deka Lash provides franchisees with a structured path to entry in the booming beauty sector. The relatively quick 9-month breakeven time suggests an efficient ramp-up period for new studios entering the market.
Is a Deka Lash Franchise the Right Opportunity for You?
If you are a business-minded individual with a passion for the beauty industry and a desire to manage a team, Deka Lash may be a strong fit. Successful franchisees should be prepared to handle the daily operations of a boutique studio while maintaining high standards of customer service. Prospective owners should conduct thorough due diligence, including reviewing the latest Franchise Disclosure Document and evaluating the competitive landscape in their local area. With over 130 locations and a steady increase in unit count, Deka Lash offers a scalable opportunity for those looking to grow within a specialized niche.
Deka Lash Franchise Financial Requirements
Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.
The minimum total assets (minus liabilities) you must possess.
Net Worth Required:
The estimated period to recoup your total investment.
Investment Payback:
The initial fee paid to join the franchise system.
Franchise Fee:
Ongoing percentage of revenue paid to the franchisor.
Royalty Fee:
Regular contribution toward the franchise’s advertising fund.
Marketing Fee:
The estimated timeframe to recover your initial costs.
Breakeven Time:
The total amount required to launch the franchise.
Initial Investment:
The minimum liquid capital you must have on hand.
Cash Required:
The typical yearly revenue generated per franchise location.
Average Revenue:
The middle value of yearly revenue among franchise locations.
Median Revenue:
The largest reported annual revenue among franchisees.
Highest Revenue:
The smallest reported annual revenue among franchisees.
Lowest Revenue:
A broad sector defining similar types of franchise businesses.
Industry:
A more specific division within the broader industry.
Category:
The key individuals guiding the franchise’s strategy and growth.
Leadership:
The official business address of the franchisor’s headquarters.
Corporate Address:
Available financing options to help start the franchise.
Funding Year:
The main organization that owns the franchise brand.
Parent Company:
Deka Lash Franchise Unit Growth Summary
A breakdown of corporate, franchised, and total units, with yearly net changes.
Total Units
Franchised Units
Corporate Units
| Units | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total Units | 103 | 128 | 136 | 6 |
| Net Change YoY | N/A | +25 | +8 | -130 |
| Franchised Units | 103 | 123 | 130 | N/A |
| Net Change YoY | N/A | +20 | +7 | N/A |
| Corporate Units | N/A | 5 | 6 | 6 |
| Net Change YoY | N/A | N/A | +1 | 0 |
Investment Requirements
Starting a Deka Lash franchise requires a total initial investment ranging from $285,900 to $460,850. Prospective franchisees must demonstrate a minimum net worth of $500,000 and have at least $100,000 in liquid cash available. The initial franchise fee to join the system is set at $59,900, providing the foundation for launching a new studio location.
Ongoing Fees and Royalties
Franchisees are required to pay a recurring royalty fee of 6% of gross sales for new units. In addition to royalties, there is a 2% marketing fee dedicated to brand development and promotional activities. These fees ensure ongoing support from the corporate team and help maintain the brand's competitive edge in the eyelash extension and beauty services market.
Financial Performance and Revenue
Based on the latest disclosure data, Deka Lash units have shown a median annual revenue of $500,000. While the highest reported revenue reached $313,480 in specific reporting categories, the average revenue per unit is noted at $100,000. These figures provide a snapshot of the earning potential and scale of operations within the current franchise network.
Growth and Unit Count
Deka Lash has experienced steady growth in its franchised footprint, increasing from 103 units in 2021 to 130 units by the end of 2023. The brand also maintains a corporate presence to test and refine its business model, growing from 5 corporate-owned units in 2022 to 6 units in 2024. This expansion reflects a consistent upward trajectory for the brand's physical presence.
Payback and Breakeven Timelines
For new owners, the estimated time to reach the breakeven point is approximately 9 months. The long-term investment payback period is calculated at 124 months. These metrics help potential investors understand the timeline for recovering their initial capital and transitioning into a period of sustained profitability within the beauty industry.
Franchise Opportunity
Deka Lash offers a specialized opportunity in the booming beauty and wellness sector, focusing on high-quality eyelash extensions and brow services. With a proven model that has expanded to over 130 locations, the franchise provides a structured path for entrepreneurs to enter the boutique beauty market. The combination of a standardized service menu and corporate support makes it an attractive option for those looking to scale a service-based business.
Frequently Asked Questions
The total estimated initial investment to open a Deka Lash studio ranges from $285,900 to $460,850. This amount covers various startup costs, including the initial franchise fee, equipment, and build-out expenses.