A Pure Barre franchise is a membership-led, instructor-delivered fitness Studio. The franchisee acquires members, schedules classes, staffs the unit and maintains the premises; PB Franchising SPV, LLC controls approved programming, instructor qualification, suppliers, technology, marketing rules, data access and location protection.
The unit converts prospects into memberships and class bookings, fulfilled by Authorized Instructors using required Pure Barre programming, equipment and software. The franchisee runs staffing, schedules, premises, local sales and member service; the franchisor defines the offer, inputs, standards and monitoring rights.
What does a Pure Barre Studio sell, and who buys it?
The core sale is a Studio membership that gives a local client access to scheduled, instructor-led classes; class packages, drop-in or personal-training services, permitted fees and approved retail products form secondary streams.
The FDD calls authorized classes Approved Services and authorized merchandise Approved Products. The consumer site presents Engage as an introductory route and four group formats—Classic, Define, Empower and Align. The franchisee cannot add a class, product or unrelated premises use without written approval.
Local first-time visitors, package buyers and recurring members can create an account, purchase an authorized option, view a selected Studio’s schedule and reserve online. Memberships are generally sold by an individual Studio; cross-Studio access depends on reciprocity policies.
Average 2025 Gross Revenue allocation across 606 Qualified Studios; percentages are mutually exclusive and describe mechanics, not owner earnings.
Interpretation: member acquisition, recurring membership administration and retention are the center of the unit, while retail and one-off services remain supporting activities.
Source: 2026 amended FDD, Item 19, Part D, pages 73–74; official Pure Barre class formats; official online booking instructions.
How does work move through the Studio after opening?
The recurring cycle is prospect generation, membership conversion, class reservation, qualified instruction, payment, follow-up and continuous system reporting.
Generate and receive demand
- Actor
- Franchisee, Designated Manager and local sales personnel.
- Action
- Run approved local marketing, community outreach and prospect-generation activity; receive inquiries from the brand site, Studio channels and walk-ins.
- System/asset
- Approved creative, brand website, social-media rules and local advertising records.
- Output
- A qualified local prospect assigned to the Studio sales process.
Create the account and sale
- Actor
- Prospect with Studio Manager or sales associate support.
- Action
- Create an account, select an authorized membership, package or introductory class, accept Studio terms and complete payment.
- System/asset
- Required Studio management and POS software, approved pricing and membership documents.
- Output
- An active member, class credit or booked introductory experience.
Schedule and reserve capacity
- Actor
- Studio management sets the schedule; the client reserves online, in the app or through the Studio.
- Action
- Publish approved class formats, assign qualified instructors, reserve a spot and communicate confirmation or cancellation rules.
- System/asset
- Required scheduling software, member account and instructor schedule.
- Output
- A rostered class with an Authorized Instructor and expected attendees.
Deliver the class promise
- Actor
- Authorized Instructor; Studio management supervises the premises and service standard.
- Action
- Teach only approved formats using required choreography, music, equipment and safety practices; no untrained person may provide Approved Services.
- System/asset
- Barres, weights, resistance equipment, audiovisual system and Learning Management System content.
- Output
- A completed class, attendance record and member-service interaction.
Retain, renew and sell approved add-ons
- Actor
- Studio Manager, sales associate and front-desk personnel.
- Action
- Follow up with prospects and members, administer recurring membership terms, process cancellations or freezes, and sell authorized services or retail.
- System/asset
- Member records, payment functions, approved retail inventory and reciprocity policies.
- Output
- Renewed memberships, updated member status and recorded ancillary transactions.
Record, report and correct
- Actor
- Franchisee records operations; franchisor and approved providers retrieve and review data.
- Action
- Record receipts, expenses, invoices, member lists, class schedules and employee schedules; submit reports, support EFT collections and correct deficiencies found through audits or quality reviews.
- System/asset
- Computer System, Studio management software, bank debit, security standards and retained records.
- Output
- System reporting, fee calculation, compliance evidence and required corrective action.
Evidence: 2026 amended FDD, Items 6, 11 and 16, pages 16–21, 36–47 and 54–55; Franchise Agreement Sections 5.4, 8.1–8.7 and 10.1–10.3; official consumer site and app description.
What does the owner do, and which roles perform the work?
The franchisee remains accountable for the Studio but may use an approved Designated Manager for daily supervision. Qualified instructors deliver classes; management and sales personnel acquire and serve members.
PB Franchising SPV, LLC recommends, but does not require, personal supervision by the franchisee or Operating Principal. An approved Designated Manager may run daily operations without equity. The Studio must always be managed and staffed by at least one person who completed the Owner/Operator Module.
Only a trained Authorized Instructor may teach Approved Services, and a capable instructor must be available at all times. Official pages identify Studio Manager, Sales Associate and Teacher roles. The FDD does not prescribe headcount, shifts, compensation or staffing ratios.
The owner may delegate daily supervision but remains responsible for compliance, staffing, local marketing, premises, records, payments and Studio personnel. Approval and training conditions limit who can manage or teach.
Source: 2026 amended FDD, Items 1, 11 and 15, pages 3–4, 38–46 and 53–54; official Pure Barre Studio roles.
Who controls each operating layer?
The franchisee executes locally; the franchisor controls System Standards and approvals; Approved Suppliers and licensors provide mandatory inputs.
The map separates operational responsibility from contractual control and vendor performance.
Franchisee / Studio
PB Franchising SPV, LLC
Approved Suppliers / licensors
Source: 2026 amended FDD, Items 8 and 11, pages 27–31 and 33–47; official franchise support overview.
Which suppliers and systems are mandatory?
The Studio must use the franchisor-specified Computer System and buy required categories from Approved Suppliers; alternative products, services or sources require prior written approval.
Required technology includes specified hardware, Studio management and POS software, payments, inventory control, audiovisual equipment, communications and security. It records financial, member, class and employee-schedule data. The franchisor has independent access and can direct migration to another platform.
Required categories include retail inventory, equipment, furnishings, instructor training, exercise supplies, barres, insurance, shipping, water filtration, music licensing and software. The source list can change; an alternate supplier may be tested, rejected or later removed.
The FDD does not name the software supplier. The franchisor can change the platform, require migration and leave support obligations with licensors.
Source: 2026 amended FDD, Items 8 and 11, pages 27–31 and 46–47; Franchise Agreement Sections 5.4, 6.5 and 10.3.
What territory and internet rights does the franchisee receive?
A Studio receives a protected Designated Territory around its Authorized Location, but not an exclusive territory or exclusive customer channel.
The Designated Territory generally contains at least 15,000 people and protects against another traditional Pure Barre Studio while the franchisee remains compliant. The Studio may serve inbound clients but cannot actively solicit outside the territory without consent; external advertising also requires approval.
Protection excludes internet and alternative channels, streaming, Non-Traditional Sites, different trademarks and other Xponential Brands. The Studio may use approved online channels to register members, while the franchisor controls brand domains and system social pages.
Protection is location-based, not ownership of every member or online sale. A Multi-Unit Development Area protects scheduled development rights, but each Studio needs its own Franchise Agreement and Designated Territory.
Source: 2026 amended FDD, Item 12, pages 47–51; official membership access guidance.
What does Item 20 show about the operating network?
Pure Barre ended 2025 with 617 U.S. franchised Studios and no company-owned Studios; 14 openings were offset by one termination and 13 outlets that ceased operations for other reasons.
Item 20 Table 3, year ended December 31, 2025. Values are outlet counts.
Interpretation: 617 starting outlets + 14 openings − 1 termination − 13 other cessations = 617 ending outlets. The count was flat; 53 transfers show ownership movement within the operating base.
Source: 2026 amended FDD, Item 20, Tables 1–3, pages 74–84. The franchisor’s FDD definition of an open Studio may differ from public-company reporting. See the Xponential Fitness 2025 Form 10-K for parent-company context.
Which decisions remain with the franchisee?
The franchisee decides how to execute the approved model locally, but not what the model is.
Within System Standards, the franchisee hires and pays personnel, supervises work, schedules approved classes, maintains the premises, manages member service, carries inventory and selects approved local marketing. It also bears licensing, insurance, employment, vendor and recordkeeping duties.
The franchisor can revise services, products, suppliers, equipment, software, security and advertising rules; approve managers and materials; access data; inspect the unit; require corrective training; and set price limits. The FDD does not disclose standard staffing, weekly class counts or universal operating hours.
Changeable System Standards and mandatory technology can require new equipment, vendors, software migration, class content or corrective work.
What should be verified before relying on this operating model?
Several current operating details remain in confidential manuals, supplier lists and software agreements.
Operating-model synthesis
Pure Barre centers on recurring Studio memberships supported by authorized services and retail. The franchisee acquires and retains local members while staffing classes with Authorized Instructors. The strongest dependency is franchisor-controlled programming, suppliers, software and data access. Territory protection is location-based, not channel-wide. The key verification issue is the current technology and supplier stack.