Under the April 1, 2026 FDD, an Amazing Lash Studio® franchisee operates one retail Studio that sells recurring lash, brow, facial-hair-removal, selected skincare, membership, gift-card, and retail-product transactions. The franchisee manages people and daily execution; Amazing Lash Franchise, LLC controls the service menu, System Standards, required suppliers, technology, marketing rules, data access, and quality oversight.
What does an Amazing Lash Studio franchisee sell, and who buys it?
The disclosure calls the buyer a “client,” while consumer pages generally use “guest.” Studios primarily serve women ages 20 to 65 through scheduled services, required Memberships, approved retail products, and Gift Cards sold at the Studio and through brand-controlled digital channels.
Service transactions
Approved offerings include semi-permanent and temporary eyelash services, lash lifts and tints, eyebrow services, facial hair removal, facial and beauty treatments, and selected skincare. The official service menu shows full sets, refills, touch-ups, removals, brow work, and lash lifts.
Membership transactions
Each Studio must offer Memberships under System Standards and an approved Membership Agreement. The consumer membership page shows monthly plans at participating locations; the franchisor controls eligible services, plan types, transfer rules, and cross-Studio allocations.
Retail and prepaid transactions
Studios sell WAVE-supplied styling products, kits, cleansers, and related inventory, and participate in approved Gift Card and loyalty programs. The official Gift Card page describes local and participating cross-brand cards; System Standards govern processing and reimbursement.
Evidence: 2026 FDD, Item 1, pp. 1–3; Item 16, pp. 45–46; Agreement §§8.D, 8.L, and 8.N.
How does work move from demand generation to repeat service?
The cycle is appointment-led and membership-supported. Marketing creates inquiries; Lash Consultants book and record visits; qualified providers perform approved services; checkout captures payment, Membership, Gift Card, retail, and rebooking activity; reporting and follow-up support the next visit.
Actor: Franchisor, designated digital vendor, franchisee, and Studio management.
Action: Run brand campaigns, paid local digital advertising, approved community events and promotions.
Required system or asset: Approved creative, Franchise System Website, local marketing plan, and designated programs.
Output: Inquiry, appointment request, or prospective member.
Actor: Lash Consultant or Studio management.
Action: Select an approved service category, schedule the visit, and capture contact and booking information.
Required system or asset: Designated scheduling and point-of-sale components; the Studio finder routes users to location booking.
Output: Confirmed appointment and client record.
Actor: Lash Stylist, Master Stylist where offered, or other qualified provider.
Action: Confirm the requested look or treatment and prepare the client and private service suite.
Required system or asset: System Standards, trained personnel, approved table, chair, tools, and client-service procedures.
Output: Approved service plan ready for fulfillment.
Actor: Trained stylist or skincare provider.
Action: Perform the approved lash, brow, hair-removal, or selected skincare service using required methods.
Required system or asset: WAVE-supplied extensions, adhesives, cleansers, tools, applicable skincare, and service protocols.
Output: Completed service subject to quality standards.
Actor: Lash Consultant or manager.
Action: Record service, process payment or Gift Card, offer Memberships and approved retail care, and schedule the next visit.
Required system or asset: Point-of-sale, card processing, Membership Agreement, Gift Card program, and approved inventory.
Output: Closed transaction, updated record, and rebooking path.
Actor: Franchisee, Studio management, and franchisor systems.
Action: Maintain records, reconcile cross-Studio Membership use, report Gross Receipts and operating data, and execute retention activity.
Required system or asset: Computer System, bookkeeping records, prescribed reports, and franchisor data access.
Output: Repeat bookings, renewals, reporting, and audit-ready records.
Evidence: 2026 FDD, Items 6, 11, 16, and 19; Agreement §§8.L, 8.N, 9, and 10.
Can the Studio be manager-run, and who performs each function?
A Studio may be manager-run, but the disclosure does not support an absentee label. An entity franchisee appoints an approved Operating Partner with at least 25% ownership and voting interest; that person supervises full time unless an approved, trained Designated Manager works full time at the Studio.
If the Designated Manager leaves or is disapproved, the franchisee or Operating Partner must immediately resume full-time supervision. The franchisee remains responsible for management, employment, payroll, legal compliance, local execution, and Computer System operation.
Franchisee and Studio team
Amazing Lash Franchise, LLC
Affiliates and vendors
The disclosure does not disclose steady-state headcount, shift coverage, or a standard number of Lash Consultants, stylists, managers, or service suites.
Evidence: 2026 FDD, Item 11, pp. 33–38; Item 15, pp. 44–45; Agreement §§8.H–8.I.
Which suppliers and technology are mandatory?
The model is supplier- and platform-dependent. WAVE controls core consumables, all retail inventory, and specified furniture; other designated suppliers control major operating inputs. It estimates that 70% to 90% of operating purchases follow franchisor specifications or approved and designated sources.
The document does not name the current POS or scheduling vendor. Amazing Lash Franchise, LLC may replace components, require interfaces or a designated bookkeeping provider, and access Studio data; the franchisee bears operation, maintenance, connectivity, cybersecurity, and upgrade responsibility.
Alternative suppliers require advance written approval. The franchisor may require samples and evaluation costs, deny or revoke approval, designate itself or an affiliate as sole supplier, and retain supplier consideration.
Evidence: 2026 FDD, Item 8, pp. 22–25; Item 11, pp. 32–33; Agreement §§8.E, 8.G, 10, and 11; official WAVE profile.
What protection does the franchisee receive, and where can it sell?
The franchisee receives no exclusive territory. A Search Territory only supports site selection. The approved Studio normally receives a 1.5-mile Protected Area against another conventional Amazing Lash Studio while compliant, but the Franchise Agreement reserves broad alternative-channel and location rights.
Captive Market Locations can include airports, campuses, hotels, medical campuses, sports facilities, and departments within stores. The document does not offer mobile, home-based, kiosk, or conversion franchises as separate formats.
Evidence: 2026 FDD, Item 12, pp. 38–41; Agreement §§1.C–1.D; Area Development Agreement §§1–2.
What does the franchisor control, and what remains with the franchisee?
Amazing Lash Franchise, LLC controls the operating architecture; the franchisee controls execution and employment. The franchisee bears local business responsibility while implementing a modifiable service menu, supplier network, technology stack, marketing framework, Membership program, and quality regime.
Subject to law, the franchisor may set maximum or minimum advertised prices. The document does not fully explain the current distinction between advertised and transaction pricing; the current Operations Manual and pricing policies require review.
Evidence: 2026 FDD, Items 11 and 16; Agreement §§8–11; official franchise operations page.
What does Item 20 show about the operating network?
Item 20 reports an entirely franchised U.S. outlet base at each year-end from 2023 through 2025. The number of franchised Studios fell from 263 at the end of 2023 to 202 at the end of 2024 and 166 at the end of 2025; company-owned outlet count remained zero.
The disclosed network contracted by 97 year-end Studios from 2023 to 2025; Item 20 attributes the 2025 net decline to five openings and 41 terminations, and no company-owned outlets.
Source: 2026 FDD, Item 20, Tables 1–5, pp. 54–62. Values reconcile: 2025 beginning 202 + 5 openings − 41 terminations = 166 ending franchised Studios; company-owned ending count = 0.
Item 20 also reports four franchisee-to-new-owner transfers in 2025, one signed-but-unopened Franchise Agreement at December 31, 2025, and zero projected new franchised outlets for the next fiscal year. These are system-structure facts, not a forecast of any individual Studio’s performance.
Which operating questions require current-document confirmation?
The disclosure sets the legal framework, but daily details remain in the modifiable Operations Manual, vendor agreements, local licensing rules, and current System Standards. Verify these items for the proposed Studio and market.
How should the Amazing Lash Studio operating model be understood?
The customer mechanism is a booked beauty service that can convert into a recurring Membership, repeat visit, Gift Card redemption, and approved retail purchase. The franchisee’s central responsibility is staffing and supervising a compliant Studio that can schedule and fulfill those transactions.
The strongest dependency is franchisor control of System Standards, WAVE and designated suppliers, the Computer System, client and pricing data access, marketing, Membership rules, and inspections. A typical 1.5-mile Protected Area limits conventional Studio placement but not reserved digital, retail, alternative-brand, acquisition, or Captive Market channels.
The largest undisclosed question is steady-state labor: required headcount, shift coverage, suite utilization, and licensed-provider capacity for the specific market.
Related Blogs
- What Are Some Alternatives to the Amazing Lash Studio Franchise?
- How to Start an Amazing Lash Studio Franchise in 7 Steps: Checklist
- How Does the Amazing Lash Studio Franchise Work?
- What are the Pros and Cons of Owning an Amazing Lash Studio Franchise?
- How Much Does an Amazing Lash Studio Franchise Owner Make?