Base analytical scenario: about $94,000 per year. This is a pre-tax owner-operator benefit estimate for a full-year-reporting U.S. MaidPro franchised business. It combines residual business income with the value of the full-time management work performed by the owner or Operating Principal. It is not passive income.
This range is an independent analytical scenario, not an Item 19 financial performance representation by MaidPro Franchise, LLC. It combines identified facts from the 2026 Franchise Disclosure Document with an Internal Revenue Service industry benchmark and explicit margin assumptions. Actual results can differ materially because of territory demand, pricing, customer retention, cleaner productivity, labor availability, insurance, local advertising, office and vehicle costs, financing, owner involvement, and execution.
Legal franchisor: MaidPro Franchise, LLC; immediate parent: Threshold Brands, LLC; performance guarantor and ultimate parent: HS Group Holding Company, LLC.
FDD: issued April 10, 2026; Item 19 covers the year ended December 31, 2025.
Population: 245 U.S. franchised outlets reporting a full year of Gross Consumer Sales; Item 19 separately identifies combined two-location reporters; no company-owned outlets.
Current territory format: approximately 45,000 qualified households with gross annual income over $100,000; the Item 19 cohort includes legacy territory definitions.
Benchmarks: IRS Tax Year 2022 sole-proprietor sector data and BLS May 2023 cleaning-supervisor wages.
Public identity check: official MaidPro U.S. franchise website.
Date checked: July 16, 2026.
How much may a MaidPro owner earn annually?
A reasonable decision range is approximately $64,000 to $134,000 in annual pre-tax owner-operator benefit, with a base scenario near $94,000. The figures are estimated for a full-year-reporting U.S. MaidPro franchised business and are rounded to the nearest $1,000. They are before personal income taxes and financing principal payments.
The estimate uses three actual revenue observations from MaidPro’s 2025 Item 19 distribution: the third-quartile median, the overall median, and the second-quartile median. Each revenue anchor is multiplied by an all-in owner-benefit margin derived from an official IRS sector benchmark, with a three-percentage-point sensitivity around the benchmark.
Population compatibility is imperfect. The conservative and upside anchors come from the quartile table, which excludes businesses reported as “Combined 2 Locations.” The base anchor is the overall median for all 245 full-year reporters and therefore is not a clean single-territory median. This cohort difference is one reason the evidence confidence is LIMITED.
| Scenario | FDD revenue anchor | Margin assumption | Estimated owner-operator benefit |
|---|---|---|---|
|
Conservative Third-quartile median; combined reporters excluded |
$293,414 | 21.8% | $63,964 |
|
Base Overall median; all full-year reporters |
$380,083 | 24.8% | $94,261 |
|
Upside Second-quartile median; combined reporters excluded |
$481,382 | 27.8% | $133,824 |
The range uses MaidPro Item 19 revenue anchors and an IRS-based all-in margin sensitivity.
Interpretation: revenue and margin move together in this sensitivity, so the chart is not a probability forecast. Source: 2026 MaidPro FDD, Item 19, pp. 40–42; IRS Sole Proprietorship Returns, Tax Year 2022. Calculations use full-precision inputs and are displayed to the nearest $1,000.
What does the 2026 MaidPro Item 19 actually measure?
Item 19 reports Gross Consumer Sales and jobs performed, not owner earnings, Operating Profit, EBITDA, Net Income, cash flow, salary, draw, or distributions. Its strongest central measure is median 2025 Gross Consumer Sales of $380,083 for the 245 reporting U.S. franchised outlets.
2025 full-year reporting population.
About 13.4% above the median.
Full-year 2025 sales reporters; no company outlets.
6% royalty, 2% Brand Fund, plus $500 monthly technology fee for the first MaidPro franchise.
Approximate aggregate receipts-minus-deductions ratio for a broad related sector.
BLS May 2023 annual mean for Services to Buildings and Dwellings.
| 2025 Item 19 cohort | Outlets | Median Gross Consumer Sales | Average Gross Consumer Sales |
|---|---|---|---|
| All full-year reporting outlets | 245 | $380,083 | $430,998 |
| First quartile | 57 | $794,149 | $925,133 |
| Second quartile | 56 | $481,382 | $465,562 |
| Third quartile | 56 | $293,414 | $276,252 |
| Fourth quartile | 56 | $127,438 | $110,563 |
Source: 2026 MaidPro FDD, Item 19, pp. 40–42. The quartile table excludes outlets whose results were reported as “Combined 2 Locations.” Item 19 defines Gross Consumer Sales under the Franchise Agreement and states that the figures exclude all costs and expenses.
The FDD’s $430,998 average is not an owner salary. Only 110 of 245 reporting outlets, or 45%, equaled or exceeded that average, while the median was lower. The full reported sales range was $9,995 to $3,173,709, showing that a single average conceals substantial dispersion.
How was the owner-earnings range estimated?
The model multiplies three FDD-reported revenue anchors by an external sector margin proxy; the franchisor did not report or endorse the resulting earnings figures. The central ratio is approximately 24.8%, derived from rounded IRS Tax Year 2022 totals for “Administrative and support and waste management services”: $118.0 billion of business receipts less $88.7 billion of business deductions, divided by $118.0 billion.
- Revenue anchors are official MaidPro figures. Conservative uses the third-quartile median, base uses the overall median, and upside uses the second-quartile median. These are analytical selections from the distribution, not probabilities.
- The 24.8% ratio is an external benchmark, not a MaidPro margin. IRS data cover a broad NAICS sector and nonfarm sole proprietorships of many sizes and operating models. The ratio is aggregate, not a median business result.
- The sensitivity is editorial. Conservative is benchmark minus 3 percentage points; upside is benchmark plus 3 percentage points. No MaidPro outlet margin distribution was disclosed.
- Owner labor is embedded. IRS guidance explains that a sole proprietor’s salary is not deducted as wages on Schedule C, so the ratio is closer to owner benefit than to passive business profit.
- The scenarios assume the all-in margin is after normal operating costs and recurring franchise obligations. The 6% Continuing Royalty, 2% Brand Fund, required technology, advertising, labor, office, vehicle, insurance and other operating costs are not subtracted a second time. The IRS population does not verify that a MaidPro business can achieve the modeled margin after those charges.
- Interest
- Deductible business interest is embedded in the IRS aggregate, but no MaidPro-specific loan amount, rate or term is modeled.
- Depreciation
- Tax depreciation and expensing are embedded in IRS deductions; actual cash capital expenditures may differ.
- Owner compensation
- No separate owner wage is deducted. The result combines labor compensation and residual business income.
- Manager compensation
- No separate manager is included in the owner-operator range. A wage-only overlay is shown below.
- Debt and taxes
- Financing principal and personal income taxes are excluded. The figures are not after-tax take-home pay.
Benchmark sources: IRS nonfarm sole proprietorship statistics and the Tax Year 2022 Statistics of Income report. The report was published in the Spring 2025 SOI Bulletin.
How does owner involvement change the result?
MaidPro’s FDD requires active, full-time management, so the estimated owner-operator benefit should not be read as passive profit. Item 15 states that the owner or majority-owning Operating Principal must directly supervise the business, devote full-time energy and best efforts, perform management tasks, and continue participating in day-to-day operations.
An approved General Manager may manage the business, but that does not erase the owner or Operating Principal’s contractual involvement requirement. To illustrate the labor-value issue—not to model absentee ownership—the chart subtracts one wage-only supervisor proxy from each owner-operator scenario.
The gray square shows cash remaining after subtracting a $48,970 wage proxy; the teal circle shows owner-operator benefit before that subtraction.
Interpretation: paying a supervisor can reduce owner cash by roughly the wage amount without making the franchise passive. The $48,970 proxy is the BLS May 2023 annual mean for First-Line Supervisors of Housekeeping and Janitorial Workers in Services to Buildings and Dwellings. Payroll taxes, benefits and recruiting costs are excluded, so a fully loaded hire would cost more. Source: BLS occupation and industry wage profile; 2026 MaidPro FDD, Item 15, pp. 36–37.
The gap between the two modeled cash measures is the wage-only labor proxy. An owner who performs full-time management may retain cash that would otherwise fund management payroll, but that cash compensates work performed. It should not be valued as a passive distribution.
Which MaidPro fees materially affect owner earnings?
The standard recurring franchisor charge begins with 6% of Gross Consumer Sales for the Continuing Royalty and 2% for the Brand Fund, plus a $500 monthly Technology Fee for a first territory. A new outlet also has a required minimum local advertising spend of $3,000 per month for its first 24 months.
| Recurring obligation | 2026 FDD requirement | Base-scenario annual amount | Earnings treatment |
|---|---|---|---|
| Continuing Royalty | 6% of monthly Gross Consumer Sales | $22,805 | Included in the all-in scenario margin |
| Brand Fund Fee | 2% of Gross Consumer Sales | $7,602 | Included in the all-in scenario margin |
| Technology Fee | $500 per month for the first MaidPro franchise | $6,000 | Included in the all-in scenario margin |
| Local advertising | Minimum $3,000 per month for first 24 months; Manual governs afterward | $36,000 | Included in the all-in scenario margin |
| Minimum Royalty | After month 12, greater of $800 or 6% when monthly sales are below $15,000 | Not triggered by base average month | Downside protection for franchisor; relevant to low-sales months |
Source: 2026 MaidPro FDD, Items 6–7, pp. 11–21. Base-scenario amounts use $380,083 of annual Gross Consumer Sales and are rounded to the nearest dollar. The table is not a complete operating-expense statement.
At the $380,083 base revenue anchor, the four known charges above total approximately $72,407, or 19.1% of sales, during the first 24 months. The scenario assumes its all-in margin is after these charges, so they are not deducted a second time; that assumption is not verified by MaidPro outlet profit data. The optional Franchise Option Program is not modeled: it raises the Continuing Royalty from 6% to 10% for 10 years in exchange for refunding the initial franchise fee, an additional annual burden of about $15,203 at base sales.
How much confidence should a buyer place in this range?
Evidence confidence is LIMITED because MaidPro discloses sales but not outlet profit, and the margin comes from a broad government industry benchmark rather than MaidPro franchisee income statements. The FDD revenue distribution is strong same-brand evidence; the conversion from revenue to owner benefit is the uncertain step.
- Cohort selection: Item 19 included 245 full-year reporters, included one outlet that closed on December 30, 2025 after operating more than 12 months, and excluded 11 outlets opened during 2025 that lacked a full year.
- Territory-format history: the current offer is approximately 45,000 qualified households with gross annual income over $100,000, while the reporting population also includes legacy territory sizes and smaller household blocks. Revenue differences may partly reflect territory design rather than operating execution.
- System movement: Item 20 reports 236 franchised outlets at the start of 2025 and 255 at year-end, with 20 openings, one termination and no company-operated outlets. Newer outlets may have different ramp-up economics.
- Combined reporting: quartile calculations exclude outlets reported as “Combined 2 Locations,” so the quartile anchors are not a complete view of every multi-territory operator.
- Benchmark mismatch: IRS sole proprietorships are not a MaidPro cohort and may differ in scale, staffing, accounting, franchise fees and owner work hours. The IRS report states that 93.7% of returns in the selected broad sector had receipts of $100,000 or less, well below the MaidPro base revenue anchor.
- Local economics: wages, workers’ compensation, insurance, office rent, travel time, vehicle costs, customer density and cancellation rates can move the effective margin by more than the three-point sensitivity.
What should a buyer verify before relying on the estimate?
Verify a same-format profit-and-loss bridge directly with the franchisor’s written substantiation and with current and former franchisees. The FDD says written substantiation for Item 19 is available on reasonable request, but sales substantiation alone will not reveal labor productivity or owner cash flow.
- Ask for the exact 2025 Item 19 substantiation and reconcile Gross Consumer Sales to the royalty reports used in the disclosure.
- Interview franchisees near the $293,414, $380,083 and $481,382 revenue levels; request labor, payroll burden, local advertising, insurance, vehicle, office and technology costs as percentages of sales.
- Separate owner hours and owner salary-equivalent labor from residual business profit, distributions and retained cash.
- Confirm whether the territory is standard, conversion, Franchise Option, second-territory or “Combined 2 Locations,” because royalty and technology treatment can differ.
- Ask how many 2025 outlets had losses, negative cash flow, delayed owner pay, unusual insurance claims or material capital expenditures; Item 19 does not disclose these outcomes.
- Model financing principal and personal taxes separately using the buyer’s actual capital structure and tax advice.
The Federal Trade Commission Franchise Rule governs franchise disclosure, and the FTC Franchise Rule Compliance Guide explains the disclosure framework. Item 20 references: 2026 MaidPro FDD, pp. 43–48.
What is the strongest defensible MaidPro owner-earnings range?
Use $64,000 to $134,000 as a reporting-business scenario range for annual owner-operator benefit, with approximately $94,000 as the central analytical case—not as an official result, a clean single-territory statistic, or a most-likely forecast. The strongest evidence is MaidPro’s 2025 Gross Consumer Sales distribution; the most important earnings driver is labor productivity relative to recurring customer revenue. The largest unresolved uncertainty is the absence of same-brand outlet expense and profit data.
A buyer should therefore verify Item 19 substantiation, obtain comparable franchisee profit-and-loss statements, quantify the owner’s required full-time work, and reconcile all recurring fees and local operating expenses before treating any portion of the range as distributable business profit. Actual results can fall below the range, including a loss, or exceed it.