How much does a Martinizing Dry Cleaning franchise cost?
Martinizing International, LLC discloses three separate U.S. investment ranges, not one interchangeable budget. A Plant requires an estimated $535,930 to $796,742; a Satellite Store requires $113,065 to $345,650; and Martinizing Delivers requires $40,900 to $78,600. These are the official 2026 FDD Item 7 ranges for the first three months of operation and exclude real estate acquisition costs and, unless stated otherwise, sales taxes.
Data basis. Legal franchisor: Martinizing International, LLC, a Delaware limited liability company and wholly owned subsidiary of Clean Franchise Brands, LLC. FDD issuance date: April 2, 2026. Formats reviewed: Plant, Satellite Store and Martinizing Delivers. Cost evidence: Items 5, 6 and 7, with cost-relevant provisions from Items 1, 8, 10, 11 and 17. Information checked July 21, 2026.
The franchisor publishes an official 2026 FDD state-issuance status page, but no matching public copy of the disclosure document was verified on a franchise-controlled domain. FDD references in this article are therefore unlinked. The Wisconsin Department of Financial Institutions active-registration list also identifies Martinizing International, LLC as an active registrant.
Interpretation: format selection changes the capital contract substantially; the low end of Martinizing Delivers is not a low-cost version of a Plant. Source: 2026 FDD, Item 7, pp. 10-14. Official figures; no midpoint or average used.
Interpretation: the Initial Franchise Fee is only one line inside Item 7; it should not be mistaken for the total cash needed to open. Source: 2026 FDD, Item 5, p. 5, and Item 7, pp. 10, 12-13.
What is included in each Martinizing investment range?
Each Item 7 table includes the Initial Franchise Fee, premises or vehicle costs applicable to that format, required opening packages, training travel, insurance, professional costs and Additional Funds. The franchisor's official investment page currently repeats the same three total ranges and franchise fees.
| Unit format | Total Initial Investment | Paid to franchisor or affiliates | Initial Franchise Fee |
|---|---|---|---|
| Plant | $535,930-$796,742 | $387,930-$427,792 | $60,000 |
| Satellite Store | $113,065-$345,650 | $79,125-$191,750 | $30,000 |
| Martinizing Delivers | $40,900-$78,600 | $36,800-$38,100 | $27,000 |
Source: 2026 FDD cover; Item 5, pp. 5-6; Item 7, pp. 10-14. “Paid to franchisor or affiliates” is the cover disclosure, not a separate amount added on top of Total Initial Investment.
Plant: premises, processing equipment and GreenEarth licensing
The Plant range carries the largest premises and equipment obligations because dry cleaning processing occurs on site. The official Plant format page describes this production-and-retail model.
| Plant expenditure | 2026 range | Payment timing |
|---|---|---|
| Initial Franchise Fee | $60,000 | At Franchise Agreement signing |
| Leasehold Improvements | $50,000-$200,000 | As agreed with contractors |
| Architecture/Engineering | $16,650-$19,500 | As incurred |
| Construction Management | $4,250-$20,750 | As incurred |
| Start Up Supplies and Equipment Package | $292,430-$318,292 | When the store lease is signed |
| Equipment Installation | $50,000 | When the store lease is signed |
| Freight | $13,000-$20,000 | When the store lease is signed |
| GreenEarth Solution Licensing Fee | $2,500 | 30 days before opening |
| Other Plant expenditure | 2026 range | Cost meaning |
|---|---|---|
| Initial Supplies and Ancillary Items | $500-$3,000 | Office, cleaning and miscellaneous supplies |
| Exterior Signage and Permits | $8,000-$15,000 | Allowance; buyer reimburses excess or receives refund/credit for unused amount |
| Interior Signage | $1,500-$4,000 | Varies with frontage and interior area |
| Computer, Electronics and IT Systems | $1,500-$4,000 | Required technology components |
| Training Travel and Living Expenses | $250-$3,000 | Travel, lodging and living costs paid to third parties |
| Real Estate, Prepaid Rent, Security and Utility Deposits | $0-$15,000 | Lease-dependent; real estate purchase price excluded |
| Grand Opening Marketing | $12,000 | Initial materials and first-year marketing fee |
| Insurance | $850-$2,200 | Estimated initial down payment |
| Professional Services, Licenses and Permits | $2,500-$7,500 | Recruitment, incorporation, licenses, permits and professional fees |
| Additional Funds - 3 months | $20,000-$40,000 | Working capital and startup expenses, including payroll |
Source: 2026 FDD, Item 7, pp. 10-16.
Satellite Store: build-out without on-site processing machinery
A Satellite Store is a customer-facing pickup and drop-off location; cleaning is handled by an affiliated Plant or approved wholesaler. The official Satellite Store page explains that operating relationship.
| Satellite expenditure | 2026 range | Payment timing |
|---|---|---|
| Initial Franchise Fee | $30,000 | At Franchise Agreement signing |
| Leasehold Improvements | $20,000-$100,000 | As agreed with contractors |
| Start Up Supplies and Equipment Package | $26,325-$131,250 | When the store lease is signed |
| Equipment Installation | $1,000-$2,000 | When the store lease is signed |
| Freight | $2,800-$3,500 | When the store lease is signed |
| Initial Supplies and Ancillary Items | $500-$3,000 | When the store lease is signed |
| Exterior Signage and Permits | $8,000-$15,000 | Before operations begin |
| Other Satellite expenditure | 2026 range | Cost meaning |
|---|---|---|
| Interior Signage | $500-$1,500 | As incurred |
| Computer, Electronics and IT Systems | $500-$1,500 | Required location technology |
| Training Travel and Living Expenses | $250-$3,000 | During training |
| Real Estate, Prepaid Rent, Security and Utility Deposits | $0-$8,000 | Lease-dependent |
| Grand Opening Marketing | $12,000 | When the store lease is signed |
| Insurance | $140-$200 | Before operations begin |
| Professional Services, Licenses and Permits | $1,050-$4,700 | As incurred |
| Additional Funds - 3 months | $10,000-$30,000 | Working capital and startup expenses, including payroll |
Source: 2026 FDD, Item 7, pp. 12-16.
Martinizing Delivers: vehicle and route costs replace a storefront
Martinizing Delivers operates primarily from a delivery vehicle and sends processing to an affiliated Plant or approved wholesaler. The official pickup-and-delivery page confirms the no-storefront structure.
| Martinizing Delivers expenditure | 2026 range | Payment timing or basis |
|---|---|---|
| Initial Franchise Fee | $27,000 | At Franchise Agreement signing |
| Delivery Vehicle | $500-$6,000 | Before operations; low end assumes no vehicle purchase is needed |
| Vehicle Wrap/Vinyl | $500-$3,000 | Before operations |
| Permits and Licenses | $100-$2,500 | Before operations |
| Start Up Supplies and Equipment Package | $3,800-$5,100 | At Franchise Agreement signing |
| Training Travel and Living Expenses | $250-$2,000 | As arranged |
| Grand Opening Marketing | $6,000 | At Franchise Agreement signing |
| Insurance | $500-$2,000 | Before operations |
| Professional Services, Licenses and Permits | $1,050-$5,000 | As incurred |
| Additional Funds - 3 months | $1,200-$20,000 | Working capital and startup expenses, including payroll |
Source: 2026 FDD, Item 7, pp. 13-16.
When is the money paid?
The cash requirement is staged. The Initial Franchise Fee is due at agreement signing, but many of the largest Plant and Satellite payments are triggered by lease signing, construction progress and the opening date. Item 7 also includes Additional Funds for the first three months, so those amounts are not an extra layer to add again.
The FDD states that the Start Up Supplies and Equipment Package may be refunded, less a 20% administrative fee, only until purchase orders are submitted, approximately one week after the franchisor receives payment. The Grand Opening and First Year Marketing Fee may be refunded, less a 20% administrative fee, only until 12 weeks before the scheduled opening. Other refund rights depend on the specific Item 5 provision.
Which fees continue after opening?
The core continuing charges are the 6% Royalty Fee, 2% Brand Development Fee, minimum 1% annual Local Marketing Requirement and a Technology Fee of up to $1,000 per month. The percentage fees use Gross Revenue as defined in Item 6; this article does not convert them into annual dollars.
| Continuing fee | Amount or basis | Timing | FDD reference |
|---|---|---|---|
| Royalty Fee | 6% of Gross Revenue | Every Monday for the week ending the prior Sunday | Item 6, pp. 7 and 10 |
| Brand Development Fee | 2% of Gross Revenue | Every Monday for the week ending the prior Sunday | Item 6, pp. 7 and 10 |
| Ongoing Local Marketing | Minimum 1% of Gross Revenue per year | Spent through approved corporate programs or local vendors; unspent amount may be paid to franchisor | Item 6, p. 7 |
| Technology Fee | Up to $1,000 per month | Assessed through weekly collections | Item 6, pp. 7 and 10 |
| Convention or Regional Meeting | $0-$750 plus travel, lodging and other expenses | Upon registration; annual attendance if held | Item 6, p. 8 |
| Additional Assistance / Refresher Training | $400 per day plus expenses | As incurred when required or requested | Item 6, pp. 7-8 |
Initial training and training materials for up to two people are included in the Initial Franchise Fee, but the franchisee pays travel, lodging, meals, wages and other personal expenses. The official training and support page describes the pre-opening and opening-stage training topics. Source: 2026 FDD, Item 11, pp. 24-26.
Which fees arise only after a trigger event?
How much liquid capital and net worth are required?
The FDD does not state a universal first-unit liquid-capital or net-worth minimum. Current official website disclosures are format-specific for a Plant and Satellite Store, while Martinizing Delivers remains unresolved.
Review the format-specific figures on the official investment requirements page and the broader wording in the official franchise FAQ. Liquid Capital is not the same as Total Initial Investment, and Net Worth is not cash available to fund the opening.
What can push the final cash requirement outside the headline range?
Item 7 is an estimate, not a cap. The largest variables are premises condition, contractor pricing, equipment selection, freight, local permitting, deposits, insurance, vehicle needs and the amount of working capital needed during the first three months.
Martinizing's three-format cost architecture
The same brand creates three different asset obligations. This is the central cost distinction in the 2026 disclosure.
The official conversion program page confirms that a conversion is a separate path. Because its purchase price and site-specific work are not reconciled to a 2026 Item 7 table, this article does not assign it a total investment range.
What capital distinction matters most?
The verified 2026 cost decision is format-first: $535,930-$796,742 for a Plant, $113,065-$345,650 for a Satellite Store and $40,900-$78,600 for Martinizing Delivers. The Initial Franchise Fee is only $27,000-$60,000 of those totals. After opening, the principal percentage obligations are a 6% Royalty Fee, 2% Brand Development Fee and minimum 1% annual Local Marketing Requirement, with a Technology Fee of up to $1,000 per month. The most important unresolved question is the buyer's site- or route-specific cash plan, especially where construction, equipment options, vehicle needs or a conversion fall outside a clean Item 7 comparison.
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