What Are Alternative Franchise Chains to Marriott Hotel Franchise
Exploring alternatives to a Marriott Hotel franchise? Discover a diverse landscape of hospitality opportunities that offer unique market positioning and investment potential, allowing you to find the perfect fit for your entrepreneurial goals. Our Marriott Hotel Franchise Business Plan Template can also provide valuable insights for understanding the broader hospitality sector.
| # | Alternative Franchise Chain Name | Description |
|---|---|---|
| 1 | Hyatt Hotels Corporation | Hyatt caters to the upscale and luxury markets, offering strong brand equity and high-end service, with brands commanding high Average Daily Rates. Its aggressively expanding all-inclusive and lifestyle portfolios make it a prime choice for investors outside of Marriott seeking premium opportunities. |
| 2 | Wyndham Hotels & Resorts | Wyndham leads in affordable hotel franchising, with a vast portfolio concentrated in the economy and midscale segments, making it a top choice for budget-conscious investors. Its diverse brand segments, from economy leaders to upscale options, provide numerous non-Marriott choices for various investment levels. |
| 3 | Choice Hotels International | Choice Hotels International is a flexible and franchisee-focused alternative, particularly strong in the midscale and upper-midscale segments, leveraging its large loyalty program. Its competitive fee structure and leadership in developing new concepts offer appealing opportunities for maximizing profitability. |
Key Takeaways
- Major competitors to Marriott franchises include Hilton Worldwide, InterContinental Hotels Group (IHG), Hyatt Hotels Corporation, and Wyndham Hotels & Resorts, each offering a broad range of brands across different market segments.
- Investment levels for non-Marriott franchises vary significantly, with midscale brands like Hampton Inn and Holiday Inn Express having total initial investment estimates comparable to Marriott's Fairfield Inn, while brands like Microtel by Wyndham offer more affordable entry points.
- When comparing hotel franchise models, it's crucial to look beyond initial fees to ongoing royalties, marketing contributions, loyalty program strength, and franchisee support systems.
- Hilton Worldwide is a direct competitor with a strong loyalty program (Hilton Honors) and top-performing brands like Hampton by Hilton, offering comparable investment and fee structures to Marriott.
- Wyndham Hotels & Resorts stands out for its affordability, particularly in the economy and midscale segments, making it an attractive option for investors with tighter budgets or those considering property conversions.
What Alternative Marriott Hotel Franchise Unit Options Exist?
What are hotel franchises besides Marriott?
When considering hospitality franchise options beyond the Marriott brand, a robust landscape of major global hotel groups presents compelling alternatives. These include industry giants like Hilton Worldwide, InterContinental Hotels Group (IHG), Hyatt Hotels Corporation, and Wyndham Hotels & Resorts. Collectively, as of early 2025, these organizations command a significant presence, boasting over 30,000 properties worldwide.
These primary Marriott franchise alternatives offer a diverse portfolio of brands catering to various market segments, from luxury and upper-upscale to midscale and economy. For instance, Hilton's extensive network encompasses over 7,600 properties, while IHG manages a vast chain of more than 6,300 hotels as of year-end 2024. This breadth ensures a wide array of hospitality franchise options for prospective investors.
Beyond these dominant players, investors can also explore independent hotel franchise options and collections such as BWH Hotels (formerly Best Western) and Choice Hotels. These entities often provide different levels of brand support and distinct fee structures, making them attractive alternatives for those seeking more flexible operational models compared to traditional large-chain franchises.
What hotel brands are not Marriott?
There are numerous prominent non-Marriott hotel chains that offer strong investment opportunities. Within the Hilton portfolio, brands like Hampton Inn, Hilton Garden Inn, and Embassy Suites are well-recognized. IHG's offerings include popular names such as Holiday Inn Express, Crowne Plaza, and Kimpton. Hyatt's presence is felt through brands like Park Hyatt, Grand Hyatt, and Hyatt Place.
A comprehensive look at major hotel franchises outside the Marriott umbrella also includes Wyndham's La Quinta and Days Inn, Choice Hotels' Comfort and Cambria, and Accor's Sofitel and Novotel. This wide selection highlights the extensive variety of choices available for potential franchisees looking for alternatives to Marriott.
As of 2025, the United States alone hosts over 200 distinct hotel brands not affiliated with Marriott. A significant portion of these belong to the major competing groups mentioned, providing a robust basis for a hotel brand comparison for potential franchisees. Understanding the nuances of each brand's market positioning and operational requirements is key to making an informed investment decision. For insights into how a major player like Marriott operates, you can explore How Does the Marriott Hotel Franchise Work?
Tips for Choosing a Hotel Franchise Beyond Marriott
- Research Brand Performance: Look into the average annual revenue per unit for non-Marriott brands. For example, while Marriott's median annual revenue per unit was approximately $99,830 in recent data, understanding the performance of alternatives like Hilton or IHG brands is crucial.
- Analyze Fee Structures: Compare royalty fees and marketing contributions. A typical royalty fee in the industry might be around 6%, as seen in some franchise models, but this can vary significantly.
- Evaluate Support Systems: Assess the franchisor's support in areas like marketing, operations, and technology. This is vital for both new entrepreneurs and seasoned investors looking to scale.
- Consider Market Saturation: Investigate the competitive landscape in your target market for the specific hotel brand you're considering.
What Are The Investment Level Alternatives?
How much do non-Marriott franchises cost?
When considering Marriott franchise alternatives, the investment levels can vary quite a bit depending on the brand and the specific market segment you're targeting. For instance, if you're looking at a new-build, 100-room midscale hotel in 2025, a Hilton brand like Hampton Inn could see a total initial investment ranging from $145 million to $228 million. Similarly, an IHG brand such as Holiday Inn Express might fall between $129 million and $195 million for a similar property. These figures are quite comparable to a Marriott Fairfield Inn, which is projected to have a total investment cost of $138 million to $212 million in 2025. This highlights that direct competitors often have similar capital requirements, especially within the same hotel segment.
Looking at the initial franchise fees for these brands, they typically sit between $60,000 and $75,000. Then, you have the ongoing royalty and marketing fees, which generally average between 9% and 12% of your gross room revenue. This means that beyond the upfront build-out and franchise fee, there's a consistent percentage of your earnings that goes back to the franchisor, which is a crucial factor in long-term financial planning.
Are there affordable hotel franchise opportunities?
Absolutely. For those seeking more accessible hotel franchise opportunities, particularly in the economy and midscale segments, brands like Wyndham and Choice Hotels offer compelling options. For example, a new-build Microtel by Wyndham in 2025 is estimated to require a total investment between $52 million and $101 million. This presents a significantly lower entry point compared to some of the upper-upscale brands.
Furthermore, investors who are open to conversion projects can find even more substantial cost savings. Converting an existing property to a brand like Best Western or a Days Inn by Wyndham can slash initial capital outlay by anywhere from 40% to 60% compared to new construction. In these conversion scenarios, total investments could potentially fall below $4 million. These more budget-friendly options provide a clear pathway for individuals looking to invest in a hotel franchise other than Marriott, especially if their capital resources are more limited than what's required for new builds in higher-tier segments.
Tips for Assessing Investment Levels
- Compare Apples to Apples: When looking at different hotel brands, always compare their investment requirements within the same segment (e.g., midscale new-build vs. midscale new-build) to get a true picture.
- Factor in Conversion Potential: If you own an existing property or find a suitable existing building, explore conversion opportunities. The savings can be substantial.
- Understand Ongoing Fees: Don't just look at the initial investment. Royalty fees, marketing fees, and other ongoing charges significantly impact profitability over time.
- Research Market Demand: Ensure the segment and brand you choose align with the demand in your target market. A lower investment doesn't guarantee success if the market isn't there.
For those interested in the intricacies of establishing a presence within a major brand, understanding the process is key. You can find a detailed guide on how to start a Marriott hotel franchise in 7 steps, covering essential checklist items, which can offer valuable context even when exploring alternatives.
How To Choose A Hotel Franchise?
When considering hotel franchises, it's crucial to look beyond the most prominent names. While the allure of a major brand like Marriott is undeniable, exploring Marriott franchise alternatives is a smart move for many investors. Understanding the landscape of hospitality franchise options can lead to more strategic and potentially more profitable ventures.
What are the pros and cons of a Marriott franchise?
The primary advantage of a Marriott Hotel Franchise Unit lies in its powerful brand recognition and the extensive Marriott Bonvoy loyalty program. As of the close of 2024, this program boasted over 196 million members, a significant driver of direct bookings. However, this comes with substantial costs and stringent brand standards; the total investment and property improvement plans often exceed those of many competitors.
A key benefit is Marriott's typically high average Revenue Per Available Room (RevPAR), often outperforming the industry average by 15-20% in comparable segments. On the flip side, the fee structure is also higher, with combined royalty, marketing, and loyalty fees potentially reaching 14-16% of gross room revenue in 2025. This can impact your bottom line.
Another consideration is market saturation. With over 8,900 properties globally, identifying available and optimal territories for a new Marriott Hotel Franchise Unit can be more challenging compared to some less established hotel chains. This is an important factor when assessing your market entry strategy.
How do you compare hotel franchise models?
To effectively compare hotel franchise models, investors must analyze key metrics beyond the initial fee. This includes ongoing royalty percentages, marketing and reservation fees, loyalty program contributions, and termination clauses. As of 2025, royalty fees typically range from 4% to 7% of gross room revenue across major brands.
The strength and cost of the loyalty program are critical comparison points. For instance, in 2024, Hilton Honors, with projected over 190 million members by 2025, and IHG One Rewards, with 130 million members, present strong alternatives to Marriott's Bonvoy. These programs can contribute significantly to a hotel's occupancy, often ranging from 40% to over 60%.
Evaluating the franchisee support systems is also vital. This encompasses training programs, technology platforms like Property Management Systems (PMS), and the effectiveness of their global distribution system (GDS). A thorough hotel brand comparison should also involve interviewing existing franchisees from different brands to gauge their satisfaction and profitability. For those looking to understand the operational aspects of a specific brand, resources like How to Start a Marriott Hotel Franchise in 7 Steps: Checklist can provide valuable insights into the process.
Tips for Comparing Hotel Franchises
- Analyze Total Investment: Look beyond the franchise fee to include construction, FF&E (Furniture, Fixtures, and Equipment), and working capital. The FDD for a Marriott franchise unit can show initial investments ranging from $95,892,590 to $239,254,490.
- Review Fee Structures: Understand all ongoing fees, including royalties, marketing, technology, and reservation fees. A 6% royalty fee and 1% marketing fee are common, but these can vary significantly.
- Assess Brand Strength and Market Position: Research the brand's reputation, target market, and competitive advantage in your desired location. Consider what hotel brands are not Marriott that might offer a better fit.
- Evaluate Franchisee Support: Investigate the franchisor's support in areas like site selection, training, operational guidance, and marketing.
- Talk to Existing Franchisees: Gain firsthand insights into the day-to-day operations, profitability, and overall satisfaction with the franchise system.
When exploring Marriott franchise alternatives, consider brands within the Hilton portfolio, IHG Hotels & Resorts, or Hyatt Hotels Corporation, among others. These offer different fee structures, brand positioning, and loyalty program benefits. For example, investigating independent hotel franchise options or boutique hotel franchises can also reveal unique opportunities.
Alternative Franchise Chain #1: Hilton Worldwide
Is Hilton a good Marriott alternative?
When looking for Marriott franchise alternatives, Hilton Worldwide stands out as a primary competitor. Hilton offers a broad spectrum of over 20 brands, catering to various market segments from luxury with Waldorf Astoria to the reliable, focused-service Hampton by Hilton. As of early 2025, Hilton's development pipeline is robust, featuring close to 3,000 hotels, which translates to over 460,000 rooms. This extensive network makes Hilton a significant player in the hospitality franchise landscape, providing ample opportunities for investors seeking hotel franchise alternatives.
A key strength for Hilton is its Hilton Honors loyalty program. With a membership base projected to surpass 190 million by mid-2025, it directly competes with Marriott Bonvoy, driving high-value direct bookings and fostering strong guest loyalty. This program is a critical factor for franchisees, as it contributes to consistent demand and revenue streams.
From a financial perspective, top Hilton brands like Hampton and Hilton Garden Inn consistently achieve high RevPAR (Revenue Per Available Room) within their respective categories. This strong performance makes them compelling hospitality franchise options for investors focused on measurable financial results, offering a solid alternative to comparable Marriott brands.
What is the Hilton franchise fee?
For a popular mid-tier brand like Hampton by Hilton, the initial franchise fee in 2025 is set at $75,000. The total estimated investment for a new 100-room hotel can range from approximately $145 million to $228 million. These figures are comparable to many Marriott offerings, making it a direct comparison point for potential franchisees.
Ongoing financial commitments for a typical Hilton franchise in 2025 include a royalty fee of 6% of gross room revenue. Additionally, there's a monthly program and marketing fee amounting to 4% of gross room revenue. These fees align with industry standards and are competitive with other major hotel groups, including Marriott.
These investment and fee structures solidify Hilton's position as a primary competitor for those exploring alternatives to Marriott. While the core financial commitments are similar, the differences in corporate culture and specific brand strengths offer distinct advantages for franchisees.
Tips for Evaluating Hotel Franchise Alternatives
- Understand Brand Positioning: Research how each brand within a franchise system fits into the market and its target demographic.
- Analyze Performance Data: Compare RevPAR, occupancy rates, and average daily rates (ADR) for brands that align with your investment goals.
- Review Franchise Disclosure Documents (FDDs): Pay close attention to all fees, investment requirements, and franchisee support systems.
- Network with Existing Franchisees: Gain firsthand insights into operational challenges and successes.
- Consider Loyalty Programs: Evaluate the strength and reach of the franchisor's loyalty program, as it significantly impacts customer acquisition and retention.
| Franchise Fee (Initial) | Royalty Fee | Marketing Fee | Estimated Total Investment (100 Rooms) |
| $75,000 (Hampton by Hilton) | 6% of Gross Room Revenue | 4% of Gross Room Revenue | $145 Million - $228 Million |
When considering what hotel franchises are not Marriott, Hilton Worldwide presents a compelling case. For those looking into best hotel franchise opportunities outside Marriott, Hilton's established brands and strong loyalty program offer a robust alternative. This comparison helps in understanding the nuances of different hotel groups similar to Marriott but different, aiding in making an informed decision for your next hospitality investment.
Alternative Franchise Chain #2: IHG Hotels & Resorts
When exploring hotel franchise alternatives to Marriott, InterContinental Hotels Group (IHG) emerges as a strong contender, particularly for its robust midscale offerings and distinctive boutique brands.
Why consider IHG over Marriott?
IHG offers a compelling array of hospitality franchise options. The Holiday Inn and Holiday Inn Express brands are globally recognized, giving them significant market presence. In fact, as of year-end 2024, the Holiday Inn brand family alone accounted for over 4,100 of IHG's more than 6,300 hotels. For those interested in the boutique hotel franchise sector, IHG's portfolio includes unique brands like Kimpton Hotels & Restaurants and Hotel Indigo. These provide a different hospitality experience compared to Marriott's lifestyle brands. Furthermore, IHG's fee structure can be more competitive. For instance, the ongoing royalty fee for a Holiday Inn Express is 6% as of 2025, with a combined marketing and reservation fee of 5%. This can be slightly lower than some comparable select-service brands within the Marriott portfolio.
What is the IHG investment level?
The investment required for an IHG franchise varies by brand. For a new Holiday Inn Express in 2025, the initial franchise fee is $60,000, or $600 per room, whichever is greater. The total estimated investment for a new-build 95-room property typically falls between $12.9 million and $19.5 million. For the upscale brand Hotel Indigo, the initial franchise fee is $75,000. The projected total investment for a new-build 120-room Hotel Indigo is between $21 million and $35 million in 2025. These figures indicate that IHG provides a range of hospitality franchise opportunities with investment levels that are highly competitive with comparable Marriott Hotel Franchise Units.
| Brand Segment | Initial Franchise Fee (Approx. 2025) | Estimated Total Investment (New Build) | Royalty Fee (Approx. 2025) |
|---|---|---|---|
| Holiday Inn Express | $60,000 or $600/room | $12.9M - $19.5M (95 rooms) | 6% |
| Hotel Indigo | $75,000 | $21M - $35M (120 rooms) | (Varies by agreement) |
Tips for Evaluating IHG Franchises
- Analyze brand performance: Research the occupancy rates and average daily rates for IHG brands in your target market.
- Understand fee structures: Compare IHG's royalty, marketing, and other fees against your projected revenue and other franchise alternatives.
- Consider market demand: Assess the demand for midscale and boutique hotels in your chosen location to align with IHG's brand strengths.
When considering alternatives to Marriott, IHG offers a diversified portfolio that caters to different investment strategies, from well-established midscale brands to more niche boutique concepts. Understanding the investment levels and fee structures is crucial for making an informed decision. For a deeper dive into the nuances of hotel franchising, you might want to review What Are the Pros and Cons of Owning a Marriott Hotel Franchise? to better compare different hospitality franchise options.
Alternative Franchise Chain #3: Hyatt Hotels Corporation
When exploring alternatives to the Marriott franchise, Hyatt Hotels Corporation emerges as a compelling option, particularly for those targeting the upscale and luxury segments of the hospitality market.
Is Hyatt a good hospitality franchise option?
Hyatt is an excellent hospitality franchise option for investors targeting the upscale and luxury markets, known for its strong brand equity and focus on high-end service. While smaller than Marriott with around 1,350 properties as of late 2024, its brands command a high Average Daily Rate (ADR).
The World of Hyatt loyalty program, though smaller with over 40 million members in 2024, is highly regarded for its valuable redemptions, attracting a high-spending leisure and business traveler demographic. This focus on guest loyalty and valuable rewards is a significant draw for franchisees.
Hyatt has been aggressively expanding its all-inclusive and lifestyle portfolios through acquisitions, offering some of the best hotel franchise opportunities outside of Marriott in these growing niche markets. Brands like Hyatt Ziva and Zilara are prime examples of this strategic growth, catering to specific traveler preferences.
How do Hyatt's franchise costs compare?
The initial franchise fee for a Hyatt Place or Hyatt House, their select-service brands, is $60,000 as of 2025. The total investment for a new 125-room Hyatt Place is estimated to range from $22 million to $32 million. This range reflects the comprehensive nature of establishing a new hotel property.
Ongoing fees include a 5% royalty fee and a 4.3% marketing/reservation fee based on gross room revenue. These fees are competitive within the upscale select-service segment and are crucial figures to consider in your financial projections.
This investment profile positions Hyatt as a premium Marriott franchise alternative, appealing to developers who prioritize ADR and brand prestige over sheer scale. It's important to conduct thorough due diligence, including reviewing their Franchise Disclosure Document (FDD), to understand the full financial commitment and potential returns.
| Brand | Initial Franchise Fee (approx.) | Total Estimated Investment (125-room select-service) | Royalty Fee | Marketing Fee |
| Hyatt Place/House | $60,000 (2025) | $22M - $32M | 5% | 4.3% |
Key Considerations for Hyatt Franchisees
- Target Market Alignment: Ensure your investment goals align with Hyatt's focus on upscale and luxury travelers.
- Brand Strength: Leverage Hyatt's established brand equity and guest loyalty programs to drive occupancy and ADR.
- Growth Potential: Evaluate the opportunities within Hyatt's expanding lifestyle and all-inclusive segments.
- Financial Planning: Accurately forecast initial investment and ongoing fees to ensure profitability.
For those looking at other major hospitality brands, understanding the nuances of each franchise model is key. For instance, if you are considering brands like Marriott, understanding the detailed steps involved in opening such a franchise is critical. You can find more information on this topic by reviewing resources like How to Start a Marriott Hotel Franchise in 7 Steps: Checklist.
Alternative Franchise Chain #4: Wyndham Hotels & Resorts
For entrepreneurs seeking hotel franchise alternatives to Marriott, Wyndham Hotels & Resorts presents a compelling option, particularly for those prioritizing affordability and a broad spectrum of brand choices.
Is Wyndham an affordable hotel franchise?
Wyndham is recognized as a leader in offering accessible hotel franchise opportunities. Their extensive portfolio, boasting over 9,200 hotels, is predominantly focused on the economy and midscale segments, making it an attractive choice for many investors.
Consider a brand like Microtel by Wyndham. In 2025, the initial franchise fee is set at $37,500. The total investment for a new build can range from an estimated $52 million to $101 million. This figure is notably lower than what one might expect for a typical Marriott select-service property, positioning Wyndham as a more budget-friendly entry point.
Furthermore, for owners looking to convert an existing property, brands such as Days Inn or Super 8 by Wyndham offer some of the lowest entry costs in the industry. Their fee structures, encompassing both initial and ongoing charges, are designed to support profitability even at lower RevPAR levels. This makes them a prime consideration for individuals researching how to invest in a hotel franchise other than Marriott when working with a tighter budget.
What are Wyndham's brand segments?
Wyndham's diverse portfolio is organized across 24 distinct brands. This variety caters to a wide range of traveler needs and investor preferences. The lineup includes well-established economy brands like Days Inn and Super 8, midscale giants such as La Quinta and Ramada, and extends to upscale offerings like the Wyndham and Wyndham Grand brands.
La Quinta by Wyndham, for instance, is a significant player in the upper-midscale segment and serves as a direct competitor to brands like Fairfield Inn. For La Quinta, the initial franchise fee in 2025 is $55,000. Ongoing fees are structured to be approximately 95% of gross room revenue.
This extensive range provides a multitude of non-Marriott hotel chains for investors to evaluate. Whether the goal is to invest in budget-friendly roadside locations or full-service urban hotels, Wyndham offers a comprehensive suite of options. Understanding these different brand segments is crucial when comparing hotel franchise models and exploring alternatives to Marriott. Investors can learn more about potential earnings with Marriott franchises at How Much Does a Marriott Hotel Franchise Owner Make?
Tips for Evaluating Wyndham Hotel Franchises
- Research Brand Performance: Analyze the RevPAR (Revenue Per Available Room) and occupancy rates for specific Wyndham brands in your target market.
- Understand Fee Structures: Carefully review all initial, royalty, marketing, and other fees to accurately project your investment and ongoing costs.
- Consider Conversion vs. New Build: Evaluate the financial implications and operational differences between converting an existing property and building a new hotel under a Wyndham brand.
- Review Franchise Agreement Terms: Pay close attention to contract length, renewal options, territorial rights, and termination clauses.
| Wyndham Brand Example | Estimated Initial Investment Range (New Build) | Initial Franchise Fee (2025) | Royalty Fee (Typical) |
|---|---|---|---|
| Microtel by Wyndham | $52M - $101M | $37,500 | 5% |
| La Quinta by Wyndham | (Varies by location and property type) | $55,000 | Approx. 95% of gross room revenue |
| Days Inn by Wyndham | (Generally lower than midscale) | (Varies, often competitive) | (Varies, designed for economy segment) |
Alternative Franchise Chain #5: Choice Hotels International
When exploring alternatives to a Marriott franchise, Choice Hotels International presents a compelling option, particularly for those targeting the midscale and upper-midscale hotel segments. With a network exceeding 7,500 hotels, Choice Hotels International offers a distinct advantage through its flexible and franchisee-centric business model.
A significant benefit for franchisees is Choice Hotels' robust Choice Privileges loyalty program. As of late 2024, this program boasts over 63 million members, directly translating into consistent business for its well-recognized brands such as Comfort, Cambria, and Quality Inn. Furthermore, Choice Hotels has consistently demonstrated leadership in innovation by developing new franchise concepts and brand extensions. A prime example is the recent expansion of its Everhome Suites extended-stay brand, providing fresh avenues for investment in a high-demand market segment.
How does Choice Hotels compare on fees?
Choice Hotels is widely recognized for its competitive fee structure, making it an attractive proposition for many investors. For instance, the initial franchise fee for its flagship Comfort brand in 2025 is set at $60,000. The estimated total investment for a new 90-room hotel typically ranges from $12.7 million to $18.1 million. This positions it favorably when compared to other hospitality franchise options.
The ongoing royalty fee for a Comfort hotel is 6% of gross room revenue. Additionally, the combined system fees, which cover marketing and reservations, are approximately 3.25%. These figures are often lower than the all-in fees associated with comparable properties under major brands like Marriott or Hilton. This cost-effectiveness is a critical factor for developers focused on maximizing profitability, offering a clear data point for comparing hotel franchise models.
Key Considerations for Choice Hotels Franchisees
- Loyalty Program Strength: Leverage the established Choice Privileges program to drive occupancy and repeat business.
- Brand Portfolio Diversity: Evaluate brands like Comfort for midscale opportunities or Cambria for a more upscale experience.
- Investment Alignment: Compare the total investment range with your financial capacity and desired return on investment.
For those considering hotel franchises beyond Marriott, understanding these financial benchmarks is crucial. The initial investment for a Marriott franchise, for example, can range from $95,892,590 to $239,254,490, with an initial franchise fee of $120,000. While the royalty fee of 6% is consistent with Choice Hotels, the overall investment and fee structure can differ significantly. For those seeking to invest in hotel franchises other than Marriott, a detailed comparison of these figures is essential.
| Franchise Fee (Choice Hotels Comfort) | $60,000 (2025) |
| Estimated Total Investment (90-room Comfort) | $12.7M - $18.1M |
| Royalty Fee (Choice Hotels Comfort) | 6% of Gross Room Revenue |
| System Fees (Choice Hotels Comfort) | Approx. 3.25% |
When comparing hotel franchise models, it's important to look at the overall financial picture. For instance, the average annual revenue per unit for a similar franchise might be around $92,000, with a median of approximately $99,830. Understanding how these figures align with your chosen brand's performance and investment requirements is key to making an informed decision among the various hotel franchise options available. This detailed comparison is vital when exploring alternatives to Marriott.
As you explore Marriott franchise alternatives, remember that factors like brand recognition, market positioning, and operational support vary across different hotel groups. For instance, if you're looking into how to invest in a hotel franchise other than Marriott, you'll find that brands like those within the Choice Hotels portfolio offer distinct advantages in terms of market accessibility and franchisee support. This makes them strong contenders in the landscape of hospitality franchise options.